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Developing a targeted and personalised communications strategy to gain cut-through – Melinda Coyne, Keith Ritchie, Nicole Davey, Bill Thomas, Rita Arrigo

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Developing a targeted and personalised communications strategy to gain cut-through
  •  Utilising data to listen to your audience and tailor your strategy accordingly
  • Harnessing the power of data analytics to create personalised and customer-focused communications strategies
  • Refining your communications strategy to decrease generic campaigns and move towards tailored and niche campaigns
  • Leveraging data to track audience interests and deliver personalised and relevent communications to the right peo
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