Antonia Vann, General Manager for Marketing and Communications at Museums Victoria, talks about harmonising marketing and comms strategies....
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Antonia Vann, General Manager for Marketing and Communications at Museums Victoria, talks about harmonising marketing and comms strategies....
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Creating a consistent and synergistic strategy between marketing and communications
- Identifying the circumstances in which marketing and communications are better viewed as a single entity in order to avoid disconnect between messages and mediums
- Aligning teams and team members around shared marketing and communications goals to ensure coordinated and consistent messaging
- Breaking away from a siloed approach towards marketing communications to maximise the ROI from your campaign
