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Designed to help organisations maximise social media engagement, build trust, and navigate ethical challenges, the event proved an essential platform for learning and collaboration.
Driving social media engagement through innovation
The summit emphasised practical strategies to maximise engagement by leveraging data analytics, user-generated content, and influencer partnerships.
Sarah Ingold, Manager of Communication Channels at AgriFutures Australia, reflected on her experience, saying, “A great few days full of really interesting insights. Great to be in a room full of like-minded people and learn so much that are really key takeaways that I can actually implement in my own work.”
Delegates explored how to refine content quality and ensure brand consistency to enhance audience resonance. The importance of resource allocation was a recurring theme, with experts sharing strategies to balance tight budgets while achieving significant results.
Lauren Jordan, Social Media Manager at the NSW Department of Climate Change, Energy, the Environment and Water, praised the event’s comprehensive approach. “Brilliantly insightful two-day conference – I always leave feeling inspired and less lonely in the challenges we’re facing as an industry. Great line-up of speakers. Thank you!”
Strengthening trust in the digital age
One of the standout themes of the 19th Social Media for Gov Summit was tackling the legal and ethical challenges inherent in public sector communication. Speakers and sessions addressed the growing need to combat misinformation, maintain cultural safety, and ensure accessibility.
Chris Tran, Digital Content Coordinator for Social Media at Victoria Legal Aid, noted the shared challenges faced by government communicators. “In many ways, we are a niche group of social media professionals that deal with similar challenges. It’s great to share insights as well as see that we’re not alone when navigating through the sensitivities of managing social media within the public sector.”
The summit also explored creative approaches to making government content engaging without compromising its authority. Tayte Lang, Social Media and Campaigns Officer at the National Heavy Vehicle Regulator, remarked, “It can be difficult trying to make government and safety content fun and interesting when there is a degree of authority and seriousness that needs to be upheld. The speakers did a great job of demonstrating how government agencies can keep it fresh and interesting to keep audiences engaged.”
Read also: Strengthening public sector engagement at the 6th Annual Social Media for Gov NZ Summit
Collaboration and connection across sectors
The 19th Social Media for Gov Summit served as a hub for collaboration, bringing together professionals from diverse fields to exchange ideas and foster innovation. Many attendees highlighted the importance of connecting with peers who understand the nuances of public sector communication.
Chloe Low, Social Media and Campaigns Coordinator at the Department of Human Services SA (DHS), appreciated the opportunity to learn from other departments. “It was a great opportunity to learn what other departments are doing and how they operate. It was also a refreshing opportunity to connect with others who face similar challenges, even if they’re from different industries or states – it’s reassuring to know you’re not alone!”
The summit also provided speakers with a platform to share their expertise and network with fellow professionals. Ellen Axford, Digital Marketing Manager at Austrade, expressed her gratitude, stating, “It was an amazing opportunity to speak at this conference to share my knowledge. The conference allowed me to connect with others across government, and I am excited to see what those conversations hold for the future.”
Fostering innovation in public sector communication
A key takeaway from the summit was the importance of fostering a dynamic approach to content creation, tailored to the diverse and ever-changing social media landscape. Attendees delved into methods for navigating platform changes, addressing online risks, and promoting inclusivity through culturally safe and accessible communication.
Speakers like Lucy Zupan, Digital Channels Lead at the City of Perth, underscored the unique challenges of government work. “The conference was the perfect level of niche, in that we can get excited about trying new things, but also everyone there understands the limitations of working in government,” she said.
Luis Gaitan, Senior Video and Media Producer at The University of Melbourne, emphasised the event’s collaborative spirit. “A belated but heartfelt thank you for including me in the symposium. It was an enriching experience and a much-needed conversation on fostering connection and communication between institutions and departments that build and sustain our communities,” he shared.
Preparing for the future of social media in government
As public sector organisations continue to adapt to the complexities of digital communication, the 19th Social Media for Gov Summit remains a cornerstone for fostering innovation and collaboration. From building trust to refining engagement strategies, the event equips professionals with the tools and insights needed to succeed in an ever-evolving environment.
Looking to connect with like-minded professionals and stay ahead in the field of government social media? Explore our latest Comms Room events here.
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