Featured Leaders 2024: Paving the path for impactful, purpose-driven messaging

Comms Room’s featured leaders celebrate communication professionals transforming strategies to meet the demands of a rapidly evolving world.

Comms Room’s featured leaders celebrate communication professionals transforming strategies to meet the demands of a rapidly evolving world.

From data-driven social media approaches to fostering collaboration across departments, these experts set the standard for seamless and impactful communication. 

Here is an overview of this year’s Featured Leaders, highlighting their experiences and key takeaways. 

Government communications as a community building tool with Investment NSW’s Vanessa Grimm 

Government social media should be a dynamic platform for meaningful interaction, not just a broadcasting tool. 

Tim Price on the digital transformation of human interaction 

There is no doubt that the demand for clear and concise communication is surging like never before. That said, professionals must remain flexible and constantly refine their techniques to keep pace with the technological advancements of today.  

Sia Papageorgiou on how to build influence as a communication leader 

Influence is undoubtedly the foundation of a transformative movement in public sector communication leadership. 

Mark Pallot on the impact of purpose-driven communication 

Mark delves into how communicating with a strong, inspirational purpose can significantly influence and unite teams, stakeholders, and the wider community. 

Jenny Mina on D&I initiatives as part of an organisation’s broader sustainability comms 

Jenny’s insights not only underscore the importance of these crucial initiatives but also illustrate the profound impact they can have on both organisations and society.  

Krystine Nation on humanising communication in government social media 

Krystine delves into the concept of “humanising communication” in government social media, explaining how personal, transparent, and authentic messaging can bridge the gap between the Council and the community. 

Ben Caldwell on content moderation and practical strategies for dealing with online agitators 

As we now live in a world where everyone’s opinions can be heard from all around the globe, it is important to know how to deal with online agitators. These disruptors, often known as trolls, can derail meaningful discussions and provoke emotional responses. Understanding how to effectively handle them is essential for maintaining constructive online interactions and fostering a positive digital environment. 

Seamus Boyer on building trust in (and on) social media 

Trust is the cornerstone of any successful workplace, yet it is often fragile and easily disrupted. As today is a time where digital communication is key, particularly in fields like social media, understanding the barriers to building trust and strategies for rebuilding it when broken is crucial. 

Liz Grey on community building for brand via social media 

Brands can spark genuine community building simply by leveraging social media’s power to connect, engage, and inspire. Liz’s insights offers a deep dive into strategies that resonate with audiences and foster strong, lasting connections, especially with her extensive experience in managing social media across multiple platforms. 

Serryn O’Regan on maintaining public trust through effective crisis response strategies 

Serryn ‘s interview emphasises that by staying ahead of industry trends, monitoring risks, and responding to regulatory changes, organisations can prevent crises from escalating. A proactive approach, combined with a unified team effort, enables effective crisis management, ensuring public trust is sustained even in challenging times. 

Holly Bennett on navigating creativity within copyright boundaries 

Creativity often thrives within boundaries, and working within copyright and legal constraints is no exception. For teams managing all sorts of content, these restrictions offer an opportunity to push beyond the obvious and explore fresh, inventive approaches. 

Maddison Stafford on cross-organisational collaboration and communication across departments 

Effective communication and collaboration across departments are vital to delivering seamless care.  

Jason Kempen on harnessing data analytics for social media success 

Leveraging data analytics can be extremely beneficial for social media strategies. For teams navigating its complexities, data not only illuminates audience preferences but also inspires innovative content development. 

The featured leaders show how creativity can flourish within boundaries, transforming challenges into opportunities for innovation. By building trust, navigating online content moderation, and championing purpose-driven messaging, they pave the way for a future defined by impactful and meaningful communication. 

Get in touch with Comms Room to learn more about these insights and explore potential collaborations. Don’t miss the chance to hear our Featured Leaders speak at our upcoming events—check it out and join us in shaping the future of communication. 

Adrianne Saplagio is a Content Producer at Comms Room, where she combines her passion for storytelling with her expertise in multimedia content creation. With a keen eye for detail and a knack for engaging audiences, Adrianne has been instrumental in crafting compelling narratives that resonate across various digital platforms.

Share
Adrianne Saplagio
Adrianne Saplagio
Adrianne Saplagio is a Content Producer at Comms Room, where she combines her passion for storytelling with her expertise in multimedia content creation. With a keen eye for detail and a knack for engaging audiences, Adrianne has been instrumental in crafting compelling narratives that resonate across various digital platforms.