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- Have any questions?
- 02 9247 6000
- media@commsroom.co
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““Repetition makes reputation, and reputation makes customers.” – Elizabeth Arden
Reputation is one of the most crucial metrics to measure the overall health and success of your brand. It serves as a reflection of how your customers, competitors, and the public perceive your business.
Sometimes, there is value in emphasizing a company’s heritage and long history. This communicates stability and steadfastness, which can build trust. However, businesses must also communicate agility and willingness to change, especially in the age of digital transformation.
In this video, Data Zoo’s Jacob Fitzgibbon talks about a few key initiatives that are integral to transforming a brand’s reputation.
“We define digital transformation as the process where we use digital technologies to create new or modify existing business processes, culture, and customer experiences to meet changing business and market requirements,” Jacob said.
In the video, Jacob stresses the importance of renovating a brand reputation, especially when the COVID-19 pandemic came along.
“We’ve been in this new stage of transformation for some time now, and businesses and countries are focused on equipping themselves with these advanced technologies and new business models just to stay relevant and competitive in this fast-changing digital world.
“And with COVID-19, it presented one of the most formidable challenges in recent history to governments, businesses, and society. Many people consider it to be ultimate tipping point for the 21st century, and it was a wakeup call for companies to plan and deal with disruptions to ensure business continuity,” Jacob said.
“For many organisations, COVID-19 had turned digitisation from a nice-to-have, to a must-have. It’s forcing them to adapt and modernise quickly so they can keep their operations running,” he said.
Get exclusive access to Jacob Fitzgibbon’s workshop by filling out the form below.
