brand reputation

Are your AI tools creating misleading content?

Commsadmin

October 9, 2025

AI-generated content has quickly become a go-to resource for communicators. It can draft articles, summarise reports, and even suggest headlines…

Liz Grey on community building for brand via social media

Adrianne Saplagio

August 29, 2024

Brands can spark genuine community building simply by leveraging social media’s power to connect, engage, and inspire. Comms Room is…

How to renovate your brand reputation with Data Zoo’s Jacob Fitzgibbon

Paulo Rizal

November 2, 2023

““Repetition makes reputation, and reputation makes customers.” – Elizabeth Arden Reputation is one of the most crucial metrics to measure…

Leveraging the latest technology, trends and data analytics in corporate communications

Jaw de Guzman

October 27, 2022

The role of corporate communications is now more important than ever before and has a much greater potential to have…

Thought leadership: Scoring authority among your audience

Jaw de Guzman

August 15, 2022

More brands today are gaining attention and impact through thought leadership. Positioning yourself as a brand of authority that people…

Influencer Marketing: Setting your brand apart from the others

Jaw de Guzman

August 8, 2022

Gone are the days when celebrities were the only ones who could influence public opinion, at least in commerce. We’re…