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All-in-one marketing and sales software HubSpot has launched HubSpot AI, its portfolio of AI-powered features for marketing, sales, and service teams. They also relaunched Sales Hub, their sales solution for modern sales teams.
“We are experiencing a transformative shift with generative AI. Customer expectations are changing, and businesses now have the opportunity to leverage AI to drive customer connection at scale,” said Yamini Rangan, CEO of HubSpot.
Available globally, HubSpot AI is composed of AI-powered features designed to help businesses enhance their operations with intelligent suggestions.
The features include AI assistants, a host of generative AI tools to supercharge marketing, sales, and service teams. AI Assistants will work across the entire HubSpot platform to help teams draft content, create images, generate blog ideas, build websites, and develop reports—instantly.
Another standout feature is AI insights, which include Predictive AI features that unlock stronger analysis and recommendations, like AI-powered forecasting.
Currently in public beta, ChatSpot combines the power of ChatGPT with dozens of unique data sources, like a HubSpot customer’s Smart CRM. Tailor-made for growing businesses, since launching in March 2023, ChatSpot has seen 80,000 total users with 20,000 prompts created weekly.
“It’s our job at HubSpot to help growing businesses take advantage of new technology without any of the burden,” said Andy Pitre, EVP of Product at HubSpot.
“With HubSpot AI, we’re taking the guesswork out of generative AI and giving all customer-facing teams across sales, marketing, and service the complete toolkit to help them accomplish even more.”
To help sales teams connect with customers and drive growth, HubSpot reimagined Sales Hub with new capabilities including a prospecting workspace, advanced lead management and reporting, and lead reports, among others.
“With buyer behaviour evolving quickly, the old playbook of adding more headcount, more activities, and more point solutions to drive sales no longer delivers,” said Michael Walton, VP Product, Sales Hub, at HubSpot.
“We reimagined Sales Hub to help sales teams unlock greater productivity while deepening customer connection. From prospecting and lead reporting to deal management and forecasting, we’ve doubled down on building the modern sales solution sales teams need to win today and in the future.”
