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Capgemini’s The Works has been appointed by LG Electronics Australia to its brand communications account.
The appointment includes LG’s entire portfolio, including home appliances and home entertainment.
Gemma Lemieux, marketing director at LG Electronics Australia, said: “The Works impressed us with their understanding and insights of our key categories, and the creative executions will connect with Australians in a fun and exciting way as we tell the important next phase of the LG story.”
The Works is currently developing a campaign for LG, due to be released later this year. It will be LG’s first locally produced masterbrand work in more than ten years.
Kristie Thistlethwaite, managing partner at The Works, said: “LG is an iconic global brand and we’re delighted to be given the opportunity to work on developing campaigns that have a distinct Australian outlook. Now more than ever we’re looking for products that make our lives at home that little bit easier and LG has an innovative portfolio which does just that.”
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