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E-commerce experience platform Bloomreach has unveiled Bloomreach Clarity, a conversational shopping product powered by the latest advancements in generative AI and large language models (LLMs).
Clarity engages with shoppers to deliver personalised, human-like product expertise straight from their favorite brands. Businesses connect these conversations directly to their product catalogs, and can seamlessly integrate individual conversations across every channel, including website, chat, SMS, and more.
Even as online shopping has grown in recent years, untapped potential remains — e-commerce only accounted for 21% of total retail sales in 2022. Yet unlocking that potential remains a challenge for businesses; a need for guidance often causes shoppers to delay or abandon purchases while they visit stores or conduct time-consuming online research.
Generative AI presents a new path forward, creating a way for businesses to give customers the clarity they need during their online shopping journey instantly and at scale.
“Until today, e-commerce technology has never been able to replicate human expertise within the shopping experience — and certainly not at scale. We’re changing that with Bloomreach Clarity, connecting a business’s best product expert with every customer, on demand,” said Raj De Datta, co-founder and CEO, Bloomreach.
“Powered by a deep understanding of each individual shopper and every product in a business’s catalog, this is more than conversational shopping, it’s product expertise for every customer. Clarity is going to drive truly authentic, cross-channel conversations that turn every potential purchase into one made with confidence.”
Bloomreach Clarity is built upon a powerful real-time customer data engine and trained on more than a decade of commerce data. This gives it a unique understanding of how customers shop and how products perform globally, based on Bloomreach’s rich data and smart AI, and at the individual level, based on a business’s real-time data.
As a result, while Clarity is showing customers relevant information and products, it’s also prioritising what it knows customers will likely purchase— helping businesses drive fast growth.
