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The Online Safety Amendment (Social Media Minimum Age) Bill 2024 is a landmark measure that will deliver greater protections for young Australians during critical stages of their development.
“We’ve passed important legislation to keep our kids safe online,” says Prime Minister Anthony Albanese.
“Social media is doing social harm to our kids. We’ve called time on it.”
“We want our kids to have a childhood and parents to know we have their backs.”
The laws place the onus on social media platforms – not young people or their parents – to take reasonable steps to prevent Australians under 16 years of age from having accounts, and ensures systemic breaches will see platforms face fines of up to $49.5 million.
The minimum age will apply to ‘age-restricted social media platforms’ as defined in the Bill, which includes Snapchat, TikTok, Facebook, Instagram, X and others.
Importantly, the bill ensures that the law is responsive to the ever-evolving nature of technology, while enabling continued access to messaging, online gaming, and services and apps that are primarily for the purposes of education and health support – like Headspace, Kids Helpline, Google Classroom and YouTube.
“The Albanese Government is resolute in its commitment to keeping children safe online, and the passage of this vital legislation is just one way we’re delivering on this commitment,” added Minister for Communications, Michelle Rowland.
“We’ve listened to young people, parents and carers, experts and industry in developing these landmark laws to ensure they are centred on protecting young people – not isolating them.”
It contains strong privacy provisions, with platforms required to ring-fence and destroy any data collected once it has been used for age assurance purposes. Failure to destroy data would be a breach of the Privacy Act, with penalties of up to $49.5 million.
The bill also makes clear that no Australian will be compelled to use government identification (including Digital ID) for age assurance on social media. Platforms must offer reasonable alternatives to users.
Read also: New legislation places responsibility on social media platforms for age compliance
The bill has been designed following extensive consultation with young Australians, parents, experts, industry, community organisations and National Cabinet, and builds on broader efforts by the Government to hold platforms to account for ensuring the safety of their users.
The new laws will come into effect no later than 12 months from passage of the bill, allowing the necessary time for social media platforms to develop and implement required systems.
“Good government is about facing up to difficult reform – we know these laws are novel, but to do nothing is simply not an option,” Minister Rowland further comments.
“Over the next 12 months, we’ll work closely with industry and experts to ensure the minimum age is effectively implemented, informed by the findings of the Age Assurance Technology Trial currently underway.”
Adrianne Saplagio is a Content Producer at Comms Room, where she combines her passion for storytelling with her expertise in multimedia content creation. With a keen eye for detail and a knack for engaging audiences, Adrianne has been instrumental in crafting compelling narratives that resonate across various digital platforms.
