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April 9, 2024
Social Media

Social media movement urging Australians to boycott digital payments

A movement on social media is urging Australians to boycott digital payments and instead opt for cash as a form of protest. Organised by the Cash […]
April 3, 2024
social media

Elderly Australians hit by social media scams

Online scammers are targeting a specific group of people in Australia, deceiving them and stealing substantial amounts of money each year, which is a troubling trend. […]
March 8, 2024
contract

No renewal of contracts with Australian news agencies, Meta says

Facebook’s parent company Meta has announced that they will not be renewing their contracts with Australian media companies in a bid to further move their platform […]
March 6, 2024
government social media

Social Media in Government Communications: Strategies, Case Studies, and Tools

Social media has become an invaluable tool for government communications, offering a direct and real-time connection with citizens. This article delves into effective strategies, case studies, […]
February 15, 2024
Investment NSW's Vanessa Grimm on government communications

Government communications as a community building tool with Investment NSW’s Vanessa Grimm

Government social media should be a dynamic platform for meaningful interaction, not just a broadcasting tool. Vanessa Grimm is the Executive Director of Strategic Communications and […]
February 6, 2024
Young adults Gen Z

Report shows Gen Z social media habits, unveils marketing keys

A report by research body Morning Consult into Gen Z social media habits reveal a clear hierarchy of preferred platforms, with YouTube reigning supreme. The study […]
February 1, 2024
social media platforms

4 new social media platforms to watch out for in 2024

With continuous issues of ads, difficulties in monetisation for content creators, and a general lack of content visibility on existing social media platforms, users are now […]
February 1, 2024
social media algorithm

Chasing the Rabbit: How Algorithms Influence Social Media Platform Usage

All social media are built around a set of algorithms, and these algorithms have specific goals. Whether it’s to make platform users view latest content, click […]
January 30, 2024
user privacy

6 non-complicated ways to navigate user privacy on social media

User privacy is vital now that almost everything (and everyone) is online. One way or another, our personal data like bank details, government documents, and private […]
January 30, 2024
social media activism

Awareness through Clicks: The Role of Social Media in Activism and Social Movements

We are now at a time where we check social media before the morning news. For some, social media is the morning news. Apps that used […]
January 23, 2024

Add Items to Cart: How brands benefit from social media and e-commerce integration

Social media platforms have evolved beyond mere networking spaces, transforming into dynamic marketplaces through the integration of shopping features. The rise of e-commerce has provided businesses […]
January 23, 2024
misinformation

The harmful effects of misinformation in social media (and how to fight them)

In an era dominated by the rapid dissemination of information through social media, the consequences of misinformation directly impact individuals, communities, and even whole societies. The […]
January 19, 2024
social media and mental health

Surfing and Crashing: The Effects of Social Media on Mental Health

For a considerable number of people, checking their phone first thing in the morning is a norm. This sudden rush of online stimuli has become a […]
January 16, 2024
Meta advertising

Meta omits detailed advertising options amid sensitivity concerns

Starting 15 January, 2024, Meta has declared its plans to eliminate and streamline certain detailed advertising options in a critical update for Facebook advertisers. This decision […]
December 7, 2023
social media in PR

Navigating the digital landscape: The 4 roles of social media in modern public relations

Social media–we all know, and we all take part in it. From networking sites like Meta, to image-based Instagram, to business and employment-focused LinkedIn, social media […]
October 31, 2023

Why Elon Musk is obsessed with casting X as the most ‘authentic’ social media platform

With X, formerly known as Twitter, hitting the one-year anniversary of Elon Musk’s US$44 billion takeover of the social media platform, it can feel disorienting to […]
October 25, 2023
young people using social media

Young Australians increasingly get news from social media, but many don’t understand algorithms

Adults might assume young people are not engaged in current affairs. But our survey reveals most Australian children and teenagers have a significant interest in the […]
October 10, 2023
video campaign to address isolation, anxiety among teens

Teen-centric app’s video campaign to address isolation, social anxiety among 13 to 21 year olds

Wizz, the social media app that provides teens with a safe space to meet and chat with new friends around the world, has released a new […]
October 4, 2023
Caitlin Cash of Queensland Health featured image

How social media can help improve healthcare for Queenslanders with Caitlin Cash of Queensland Health

Caitlin Cash is the Social and Digital Team Leader for Queensland Health. With almost a decade of social media experience under her belt, Caitlin is well […]
May 18, 2023
Boa, the first business owners-focused social media platform's investors (L) Mark Bouris and (R) Amal Wakim, and Boa CEO Daniel Hakim

Australia’s first social media platform for business owners, entrepreneurs launched

Boa, a new social media platform designed for business owners and entrepreneurs has opened its doors to the public, with the aim of democratising the ability […]