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With topics ranging from the impact of AI on negotiation tactics to the challenges of virtual reality grooming, these insights highlight the complexities communicators face in the digital age.
Explore this collection of opinion articles, featuring expert perspectives and valuable insights on key industry topics.
While some of the initiatives target costs by improving planning and reducing waste and fraud and theft, most target revenue via marketing and personalisation with the aim of getting the best deals to the customers who insist on them and the worst deals to the customers who will buy anyway.
Advocating for STI testing and the use of appropriate protection while emphasising fun and enjoyment is a progressive step towards recognising and affirming young people’s sexual rights and agency.The Conversation
Social media has become a major platform for bullying, which can now occur online 24/7. Adolescents have matured in online spaces, leading to worsening mental health. Parents are struggling too. Due to technological changes, 66% of parents in the United States say parenting is harder now than it was 20 years ago.
Virtual reality (VR) headsets are increasingly popular among adults and children. They are part of extended reality environments, which “enable ever more realistic and immersive experiences”.
It can be a nuanced perspective as each brand and its context is different. Making it crucial for navigating the complexities of maintaining a brand’s relevance and positioning in its market, especially amidst evolving societal values and fast-moving trends.
There are several ways your business can become one that truly champions LGBTQIA+ employees and ensures they are welcome, valued, and ultimately, free to be themselves without fear.
Communication is often a real balancing act—there’s no exception, even in the area of government communication.
It’s no secret that traditional PR metrics, such as media mentions and coverage volumes, are a good start to assessing your media profile.
As the online world continues to change, these articles stress the growing importance of moving beyond traditional metrics. By focusing on the true impact of communication efforts—whether in terms of trust, engagement, or social change—communicators are better equipped to navigate the complexities of modern messaging. These insights offer a roadmap for those looking to drive meaningful and lasting influence in a world defined by rapid technological advancements.
Get in touch with Comms Room to explore these insights further and discover collaboration opportunities. Plus, check out our other opinion articles for more expert knowledge and fresh perspectives.
Adrianne Saplagio is a Content Producer at Comms Room, where she combines her passion for storytelling with her expertise in multimedia content creation. With a keen eye for detail and a knack for engaging audiences, Adrianne has been instrumental in crafting compelling narratives that resonate across various digital platforms.
