Tag: bid shading

News, Communication

Paulo Rizal
August 10, 2023

Bid shading costs advertisers an extra $6.6B annually, study finds

Bid shading, an optimisation practice used in programmatic advertising, is likely leading to $6.6 billion in wasted advertising spend each year, according to a study...

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Tag: bid shading

Bid shading costs advertisers an extra $6.6B annually, study finds

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