Tag: SMS marketing

Innovation, News, Technology, Communication, Artificial Intelligence

Brands earned $39.5M due to AI-powered SMS marketing, study says

Brands that leveraged Attentive’s SMS marketing platform in total earned $39.5 million in revenue, according to a study that they commissioned from Forrester Consulting. The<span...

News, Technology

Most consumers prefer conversational commerce with brands, study finds

More than 88% of the 8,000 consumers surveyed from the US, the UK, Canada, and Australia prefer to engage in a two-way conversation with a...