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A report from Medianet has laid bare the delicate balance Australian organisations must strike as they roll out Artificial Intelligence…
In corporate communication, intent matters—but impact matters more. Audiences have grown increasingly alert to messaging that feels self-congratulatory, overly polished…
ACCAN urges telcos to reinvest savings from reduced spectrum licence fees into services that directly benefit consumers, rather than keeping…
ACCAN says Australians deserve transparent information on telco outages and is calling for a public register to show where and…
ACCAN has welcomed the Government’s plan to introduce public outage registers following repeated network failures. Once implemented by sector regulator…
Communicating genuine progress means balancing pride with honesty. When organisations overstate achievements or gloss over limitations, they risk losing trust….
Australians are outraged by the recent Optus outage that caused more than 600 Triple Zero calls to fail. The law…
New research from Publicis Sapient reveals that one in three Australians aren’t engaging with online government services, not due to…
A new Medianet report reveals how Australian media frames AI and work, and the reputational risks for companies using it….
AI is reshaping the way communication professionals work. From automated content generation to data-driven audience insights, it’s helping teams move…
AI tools have become a valuable addition to the communicator’s toolkit. They can help draft content, craft social posts, and…
The rise of AI-generated video and voice content has transformed how organisations communicate—but it has also created new risks. Deepfakes,…
AI-generated content has quickly become a go-to resource for communicators. It can draft articles, summarise reports, and even suggest headlines…
AI is now a common part of communication work—writing headlines, analysing audience data, and generating ideas at scale. With that…
AI is now woven into the way many organisations communicate, whether through automated emails, social media scheduling, or customer chatbots….
Crisis communication has always been about protecting reputation, maintaining trust, and providing clarity in moments of uncertainty. However, the landscape…
Misinformation has become one of the greatest challenges for communicators in the digital age. When a crisis strikes, unverified claims…
During times of uncertainty, the way information is shared can either calm a community or intensify fear. Communication professionals often…
For communicators, building trust isn’t just about crafting the perfect message. It’s also about showing your work—opening up the data…
In communications, listening is just as important as speaking—especially when building communities that thrive. While flashy campaigns and polished messaging…