In the wake of the COVID-19 pandemic and the rapid acceleration of digital communication, our world has undergone a profound transformation in the way we interact and respond to information.
The global crisis forced us to rely on digital platforms more than ever before, bringing both incredible connectivity and a growing sense of exhaustion known as “digital fatigue.”
In this video recorded during the 6th Corporate Comms Leader Summit, Summit chair Kristy Christie joins Alice McKinnon (then Head of Communications for the National Transport Commission), Judy Shaw (then Head of Communications for Commercial Radio Australia), and Caitlin Collins (then Head of Communications and Brand Marketing for 99Design) to talk about how people’s response to communications have changed as a result of COVID-19 and digital fatigue.
The panel discussed how the pandemic and the resulting digital fatigue changed the way they worked. Perhaps more critically, they also discussed how audience responses have changed, and how they responded to their changing needs. Despite the initial difficulties with transitioning from face-to-face to remote communication, they were able to quickly adopt new technology and formulated procedures to compensate.
“From our perspective, it absolutely modernised the way we engage with our stakeholders both internal and external. Our organisation went from completely face to face engagement both with staff and also stakeholders to purely online. it was a really steep learning curve for our colleagues to design experiences for online. You don’t just convert what you do in meeting room to online. And that was quite interesting to see the cohort have to upskill really quite quickly,” McKinnon said.
Get access to the panel session and explore the challenges, nuances, and opportunities that arise from this shift in our communication landscape here.
