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Tag: corporate communications

Australian businesses enhance resilience with advanced AI protection

Corporate communications face a significant threat from cyber threat deepfakes generated by artificial intelligence. Businesses are increasingly concerned about the impact of cyber risks as...

VAST Data appoints Rick Scurfield as Chief Revenue Officer

VAST Data, the AI data platform company, named Rick Scurfield as its Chief Revenue Officer (CRO). This strategic hire marks a significant step in the...

Effective crisis communications in the digital age: Our 5 tips

Every company deals with forms of crises sooner or later. Whether it’s a faulty product that might need to be recalled or an event that...

Understanding how peoples’ response to communications have changed as a result of COVID-19, digital fatigue

In the wake of the COVID-19 pandemic and the rapid acceleration of digital communication, our world has undergone a profound transformation in the way we...

Communicating through change, transformation, and crisis with Julie Toma

The year was 2020, and the COVID-19 pandemic was at its peak. With the virus disproportionately presenting worse symptoms among the elderly, the pressure to...

How to measure the effectiveness of your external communications strategy and campaigns with Antonia Vann

“”Not everything that can be measured matters, and not everything that matters can be measured.”   One of the least discussed yet most pressing challenge...

Communicating and engaging with your employees in the new digital world with Nicole Lyons

“This is a really relevant topic for internal communications practitioners because while we’ve got all of these brilliant digital tools at our fingertips, how we...

From Lawyer to Journalist and Comms Manager with Martine Alpins of Coles

When you’re designing your comms strategy, you need to work out the “Why”. Why are you deciding to communicate like this? What is the ultimate...

Featured Leaders 2022: Responding to the changes in the communication landscape 

Check this rundown of the best Featured Leaders we published in 2022, their experiences and the lessons you can learn from them....

Thought leadership: Scoring authority among your audience (EB)

Thought leadership has increasingly become significant in how today’s companies manage to stay visible, relevant and competitive....

5 common corporate workplace communication pitfalls (EB)

Internal communication is crucial for a company’s performance and the expansion of its bottom line. Poor workplace communication impacts businesses so badly that it could lead to...

Leveraging the latest technology, trends and data analytics in corporate communications

The role of corporate communications is now more important than ever before and has a much greater potential to have a substantial impact on strategy...

What you need to know about work-from-home productivity

Is the innovation of work-from-home yielding higher productivity than in the traditional office-based setup? Research shows that hybrid and even fully remote teams can gain...

Elon Musk’s Forced Return-to-Office Policy Might Harm Tesla

The forced return-to-office policy is at odds with employees’ desire for autonomy and flexibility. KEY POINTS Elon Musk recently demanded that all Tesla staff return...

IABC Silver Quill 2022: Outstanding Communication Professionals

A total of 14 entries by business communication professionals in Australia have been recognised with Awards of Excellence at the International Association of Business Communicators...

How to Defeat the Empathy Gap

The empathy gap causes us to greatly underestimate the importance of emotions. KEY POINTS The empathy gap causes us to greatly underestimate the importance of...

Communicating with Prospective Clients

In this featured piece, award-winning career coach Marty Nemko shares a sure-fire way of communicating with prospective clients. My website encourages prospective clients to email...

Keeping up with supply chain comms ft. Elyse Glenn of Schneider Electric

Communications used to be such an underappreciated element in supply chain management. But with the pandemic disrupting the way we do business, came the improved...

Award-winning marketer Antonia Vann on shaping a “voice of trust”

Comms Room Channel reached out to award-winning marketer Antonia Vann to talk about the intricacies of corporate communications today. Antonia is a senior marketer with...

Influencer Marketing: Setting your brand apart from the others

Gone are the days when celebrities were the only ones who could influence public opinion, at least in commerce. We’re now in the age of...