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Utilising the lessons of modern campaigns to strengthen the value of communications and build trust in a democracy – Alex Aiken, Mary Hennessy, Mikey Hoare

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    Utilising the lessons of modern campaigns to strengthen the value of communications and build trust in a democracy
    • Highlighting the importance of a strong and credible story to counter disinformation
    • Implementing effective campaigns through use of the UK Government’s OASIS model and the 4Ds (digital, data, diversity and direct communication)
    • Emphasising the need for an integrated approach across the whole organisation to ensure positive results and success
    Isaiah Jornales
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    Isaiah Jornales
    Isaiah Jornales

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