Day: November 24, 2022

Supporting Gen Z as a greater component of the workforce – Rachelle Bryant, Martine Alpins, Suzie Brady

https://vimeo.com/762448058Supporting Gen Z as a greater component of the workforce Creating a workplace that champions a continuous, shared learning experience through your communications Encouraging regular...

Communicating effectively with stakeholders and protecting your reputation while supporting Australia’s attendance at the Olympics during a pandemic – Strath Gordon

https://vimeo.com/762445955Communicating effectively with stakeholders and protecting your reputation while supporting Australia’s attendance at the Olympics during a pandemic Understanding the underlying principles that guided the...

Developing a targeted and personalised communications strategy to gain cut-through – Melinda Coyne, Keith Ritchie, Nicole Davey, Bill Thomas, Rita Arrigo

https://vimeo.com/762514315Developing a targeted and personalised communications strategy to gain cut-through Utilising data to listen to your audience and tailor your strategy accordingly Harnessing the power...

Weaponisation of social media to be examined by Senate

Senators have decided to bring back a committee to investigate the weaponisation of social media by foreign governments to stifle dissent and undermine democracy....

How to move away from reactive communications – Denise Healy, Belinda Dimovski, Ingrid Just, Karen Markwort

Communication pros Denise Healy, Belinda Dimovski, Ingrid Just and Karen Markwort answer delegates' questions about reactive communications....

Recognising the importance of culture in responding to crises with Lydia Sinclair

https://vimeo.com/737766313 Recognising the importance of culture in responding to crises Understanding how cultural values shape the way we respond to crises Boosting employee confidence in...

Reinforcing an external crisis communications plan to deal with adversities and catastrophes – Mark Ryan

https://vimeo.com/737761771Reinforcing an external crisis communications plan to deal with adversities and catastrophes Accentuating the ‘human’ aspect of the stories behind crises to inform and connect...

Mitigating risks through a proactive comms technique – Cassandra Casey

https://vimeo.com/737764350Mitigating risks through a proactive comms technique Educating the public about issues, implications and benefits of government projects to enable understanding and acceptance from grassroots...

Utilising a communications framework to prepare for disruptions in a complex and changing environment – Denise Healy

https://vimeo.com/737764889Utilising a communications framework to prepare for disruptions in a complex and changing environment Formulating appropriate communication methods to deal with key internal and external...

Evaluating applied communication technologies that work best to engage the public – Matthew Macklin, Kasey Donald, Cassandra Casey, Nick Chin

https://vimeo.com/737763541Evaluating applied communication technologies that work best to engage the public Discovering the innovations brought about by necessity to evaluate suitable applications Analysing the technologies...

Elon Musk recruits ‘frenemy’ hacker to fix Twitter search in 12 weeks

Elon Musk has hired hacker and rival entrepreneur behind self-driving technology George Hotz to fix the currently broken Twitter search function within three months....

Maximising use of low-cost, reliable and easily accessible tools to engage the citizen – Nick Chin

https://vimeo.com/737762332Maximising use of low-cost, reliable and easily accessible tools to engage the citizen Applying the fundamentals of corporate blogging to deliver a message and enhance...

Creating impactful low-cost communications to support a complex, de-centralised workforce – Ingrid Just

https://vimeo.com/737460449Creating impactful low-cost communications to support a complex, de-centralised workforce Hero your employees and your customers to strengthen loyalty Championing the channels your employees and...

Embracing digital transformation to maximise resources that drive more results to support public demands – Emma Toscan

Embracing digital transformation to maximise resources that drive more results to support public demands...

Cultivating a proactive external stakeholder approach to obtain desired results – Matthew Macklin

https://vimeo.com/737467480Cultivating a proactive external stakeholder approach to obtain desired results Calibrating communication tactics to engage with diversified stakeholder groups Driving desired regulatory outcomes through employing...

Driving long-term advancement in the community by leveraging campaign milestones for future communications – Eddie Townsend

https://vimeo.com/737459383Driving long-term advancement in the community by leveraging campaign milestones for future communications Advocating strengthened public support by sharing data-driven promotions Utilising the local community’s...

Promoting positive behaviour change through creating fit-for-purpose communications – Karen Markwort

https://vimeo.com/737464948Promoting positive behaviour change through creating fit-for-purpose communications Aligning your public announcements and activities to increase community awareness Educating your community to positively influence actions...

Applying agility in the communications process to adapt to the fluid nature of announcements – Beau Mitchem

https://vimeo.com/737457411Applying agility in the communications process to adapt to the fluid nature of announcements Embracing an ‘always-ready’ communications approach by preparing for all possible scenarios...

Assessing the pros and cons of social and traditional media to decide applicable channels that work best in different aspects of communications – Jody Gleeson, Nicki Drinkwater, Kane Silom, Jessica Hamilton

https://vimeo.com/737469996Assessing the pros and cons of social and traditional media to decide applicable channels that work best in different aspects of communications Identifying the efficiency...

Implementing a multicultural communication strategy to reach out to diverse audiences – Jody Gleeson

https://vimeo.com/737463323Implementing a multicultural communication strategy to reach out to diverse audiences Communicating with your target audience in different languages to embrace a culture of inclusion...