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Reinforcing an external crisis communications plan to deal with adversities and catastrophes – Mark Ryan

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Reinforcing an external crisis communications plan to deal with adversities and catastrophes
  • Accentuating the ‘human’ aspect of the stories behind crises to inform and connect with your audience – outside and inside your organisation
  • Utilising a combination of communication and operational strategies to allow for quick and accurate public announcements
  • Minimising reputational damage and improving public confidence by using clear and simple language intended for specific stakeholder groups
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