Month: November 2022

Communicating in an attention economy – mastering the art of bite-sized, short form content – Rachelle Bryant, Asha Burns, Rebecca Blewitt

https://vimeo.com/762445339Communicating in an attention economy – mastering the art of bite-sized, short form content Utilising short and visually compelling formats to convey your messages swiftly...

Utilising data and big data to identify trends and track the results of your communications strategy – Reid Sexton

https://vimeo.com/762445734Utilising data and big data to identify trends and track the results of your communications strategy Picking the metrics to measure that are the most...

Ensuring that your communications activities align and add value to strategic organisational objectives – Anna Warby

https://vimeo.com/762446158Ensuring that your communications activities align and add value to strategic organisational objectives Creating communications campaigns that engage employees and directly align to business priorities...

Creating a shared sense of team and culture with remotely located teams and employees – Cori Moran

https://vimeo.com/762446382Creating a shared sense of team and culture with remotely located teams and employees Highlighting the importance of collaboration in problem solving and fostering a...

Ramping Up Your Social Media Game this Holiday Season

Let's go through some of the most important new features on popular platforms that brands should try out for a successful holiday season....

Building trust and credibility with your audience through empathetic and transparent communications – Melissa Millard

https://vimeo.com/762446679Building trust and credibility with your audience through empathetic and transparent communications Creating communications campaigns that engage employees and directly align to business priorities (using...

Utilising communications to increase employee trust and wellbeing – Sophie Anning

https://vimeo.com/762447259Utilising communications to increase employee trust and wellbeing Embedding employee wellness as a permanent part of your internal communications strategy Ensuring that wellbeing initiatives and...

Communicating with no audience and no budget – Rebecca Blewitt

https://vimeo.com/762448479Communicating with no audience and no budget Adding value to your organisation’s overall goals and strategy when your offering is unlikely to sell your product...

Adapting communications to respond to a rapidly changing external environment – Hamish Jones

https://vimeo.com/762447775Adapting communications to respond to a rapidly changing external environment Mastering simplicity, flexibility and repetition as the fundamentals of an agile communications strategy and balancing...

Addressing recruitment initiatives and talent attraction through an employee alumni program – Cassandra Thurston

https://vimeo.com/762447517Addressing recruitment initiatives and talent attraction through an employee alumni program   Strengthening your company’s relationship with past employees to boost traditional recruitment practices Increasing...

Supporting Gen Z as a greater component of the workforce – Rachelle Bryant, Martine Alpins, Suzie Brady

https://vimeo.com/762448058Supporting Gen Z as a greater component of the workforce Creating a workplace that champions a continuous, shared learning experience through your communications Encouraging regular...

Communicating effectively with stakeholders and protecting your reputation while supporting Australia’s attendance at the Olympics during a pandemic – Strath Gordon

https://vimeo.com/762445955Communicating effectively with stakeholders and protecting your reputation while supporting Australia’s attendance at the Olympics during a pandemic Understanding the underlying principles that guided the...

Developing a targeted and personalised communications strategy to gain cut-through – Melinda Coyne, Keith Ritchie, Nicole Davey, Bill Thomas, Rita Arrigo

https://vimeo.com/762514315Developing a targeted and personalised communications strategy to gain cut-through Utilising data to listen to your audience and tailor your strategy accordingly Harnessing the power...

Weaponisation of social media to be examined by Senate

Senators have decided to bring back a committee to investigate the weaponisation of social media by foreign governments to stifle dissent and undermine democracy....

How to move away from reactive communications – Denise Healy, Belinda Dimovski, Ingrid Just, Karen Markwort

Communication pros Denise Healy, Belinda Dimovski, Ingrid Just and Karen Markwort answer delegates' questions about reactive communications....

Recognising the importance of culture in responding to crises with Lydia Sinclair

https://vimeo.com/737766313 Recognising the importance of culture in responding to crises Understanding how cultural values shape the way we respond to crises Boosting employee confidence in...

Reinforcing an external crisis communications plan to deal with adversities and catastrophes – Mark Ryan

https://vimeo.com/737761771Reinforcing an external crisis communications plan to deal with adversities and catastrophes Accentuating the ‘human’ aspect of the stories behind crises to inform and connect...

Mitigating risks through a proactive comms technique – Cassandra Casey

https://vimeo.com/737764350Mitigating risks through a proactive comms technique Educating the public about issues, implications and benefits of government projects to enable understanding and acceptance from grassroots...

Utilising a communications framework to prepare for disruptions in a complex and changing environment – Denise Healy

https://vimeo.com/737764889Utilising a communications framework to prepare for disruptions in a complex and changing environment Formulating appropriate communication methods to deal with key internal and external...

Evaluating applied communication technologies that work best to engage the public – Matthew Macklin, Kasey Donald, Cassandra Casey, Nick Chin

https://vimeo.com/737763541Evaluating applied communication technologies that work best to engage the public Discovering the innovations brought about by necessity to evaluate suitable applications Analysing the technologies...