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Day: November 21, 2023

Almost half of all Black Friday emails, calls are scams, report says

Although the Black Friday shopping frenzy has already begun in some parts of the world, millions of consumers are still updating online shopping and wish...

Who is Sam Altman, OpenAI’s wunderkind ex-CEO – and why does it matter that he got sacked?

On Friday, OpenAI’s high-flying chief executive Sam Altman was unexpectedly fired by the company’s board. Co-founder and chief technology officer Greg Brockman was also removed...

Brand, performance-focused KPIs blur for in-app campaigns, new study shows

Recent research from monetisation and marketing company InMobi in collaboration with Advertiser Perceptions, highlights a growing trend among brand advertisers embracing performance-oriented key performance indicators...

5 ways to transform your team into loyal brand ambassadors

In the landscape of modern business, leveraging your employees as brand ambassadors can significantly amplify your company’s presence. Here are five business-casual strategies to foster...

4 ways to unlock brand growth potential

Brand growth is important in establishing a lasting market presence and fostering consumer loyalty. As a brand expands, it not only captures new audiences but...