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Day: February 6, 2024

Most CIOs recommend investing more in AI tools in 2024

All-in-one visual communication platform Canva has released its findings from a study of more than 1,360 chief information officers (CIOs) regarding their priorities, opportunities and...

The Rise of the Relatable Stars: The Evolution of Influencer Marketing

In recent years, the landscape of influencer marketing has undergone significant transformations, reflecting shifts in consumer preferences, digital platforms, and the evolving dynamics of social...

The ‘Influencer’ of Social Media Apps: How TikTok has influenced social media trends

Through its pioneering embrace of short-form video content, TikTok has democratised content creation, empowering users of all backgrounds to showcase their creativity and talent in...

Mastering Change: Navigating the Evolution of Icons

Editor’s note: In this Comms Room exclusive, Dan Ratner of uberbrand talks about the process that they went through while updating the brand identity of...

Report shows Gen Z social media habits, unveils marketing keys

A report by research body Morning Consult into Gen Z social media habits reveal a clear hierarchy of preferred platforms, with YouTube reigning supreme. The...