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Advertising sales platform Adthos has revealed a new suite of artificial intelligence (AI) tools that allow users to generate complete audio ads for radio, podcasts, and streaming.
To do this, advertisers can submit a short briefing via a self-service portal, and using AI technology, Adthos will generate the script, adding AI voices, sound effects and music, resulting in a fully AI-produced ad that’s available for instant play-out instantly.
The platform utilises a dozen AI technologies including GPT-4, the latest language model released by OpenAI. The platform’s library offers hundreds of hand-picked and trained top-quality AI voices that collectively hold 1000 IMDB credits, including Emmy Award winning artists.
This breakthrough technology provides advertisers with efficient self-service and instant production of high-quality audio ads featuring the best voice talent available. For publishers it enables the kind of micro-transactions that help support long-tail revenue streams.
Publishers can also add their own branding to the self-service portal, offering a more personalised service for customers. Adthos offers out-of-the-box integrations with radio automation systems and ad-servers meaning creative audio can be immediately played out, enabling publishers to create a true self-service ad-buying platform.
“Adthos has delivered several firsts to the industry, but I’m more excited about this than any other. We’ve been working with OpenAI for the last two years as part of their programs and have already pioneered its use for creative scriptwriting. The addition of AI to select voices, music, and sound effects takes it to a new and exciting level,” said Raoul Wedel, CEO of Adthos.
