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March 8, 2024
voters looking at new hopefuls for governing table.
Published by Comms Room Staff at March 8, 2024
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Voters up to 2x more receptive to political ads displayed on their favourite platform

LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising outcomes, today announced the results of a new survey exploring U.S. voter sentiment […]
Comms Room StaffComms Room Staff March 8, 2024
February 15, 2024
market research
Published by Paulo Rizal at February 15, 2024
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Yahoo’s PurpleLab to ‘revolutionise market research with Qualtrics

Yahoo has launched PurpleLab in Australia and South East Asia, their effort to address the challenges of speed and quality in the market research industry. This […]
Paulo RizalPaulo Rizal February 15, 2024
February 8, 2024
Generative AI
Published by Pearl Dy at February 8, 2024
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PR Council overhauls ethical guidelines for usage of Generative AI tools

In response to the swiftly changing dynamics of the communications sector and the surging adoption of generative AI tools, the PR Council (PRC) has launched its […]
Pearl DyPearl Dy February 8, 2024
January 16, 2024
Meta advertising
Published by Pearl Dy at January 16, 2024
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Meta omits detailed advertising options amid sensitivity concerns

Starting 15 January, 2024, Meta has declared its plans to eliminate and streamline certain detailed advertising options in a critical update for Facebook advertisers. This decision […]
Pearl DyPearl Dy January 16, 2024
August 10, 2023
bid shading
Published by Paulo Rizal at August 10, 2023
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Bid shading costs advertisers an extra $6.6B annually, study finds

Bid shading, an optimisation practice used in programmatic advertising, is likely leading to $6.6 billion in wasted advertising spend each year, according to a study spearheaded […]
Paulo RizalPaulo Rizal August 10, 2023
August 8, 2023
brand authority
Published by Paulo Rizal at August 8, 2023
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Moz’s ‘Brand Authority’ to help measure brand strength, salience

Drawing from industry shifts and the need for a way to measure brand salience, marketing technology company Moz has announced the release of Brand Authority, a […]
Paulo RizalPaulo Rizal August 8, 2023
May 16, 2023
samba tv ads
Published by Paulo Rizal at May 16, 2023
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Yahoo, Samba TV inks deals for enhanced targeting, measurement of ads

Yahoo has unveiled a partnership with Samba TV to provide advertisers with a holistic advanced TV solution. The partnership is seen to enhance omni-screen campaign targeting […]
Paulo RizalPaulo Rizal May 16, 2023
April 20, 2023
jogger listening to audio as a ritual
Published by Paulo Rizal at April 20, 2023
Categories

Aligning advertising with listener’s rituals boosts brand engagement

Aligning with personal rituals as routine as running errands or doing chores, can boost engagement and purchase intent for audio advertisers, according to new research conducted […]
Paulo RizalPaulo Rizal April 20, 2023
April 4, 2023
audio ads
Published by Paulo Rizal at April 4, 2023
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Adthos reveals ability to produce 100% AI-generated audio ads

Advertising sales platform Adthos has revealed a new suite of artificial intelligence (AI) tools that allow users to generate complete audio ads for radio, podcasts, and […]
Paulo RizalPaulo Rizal April 4, 2023
March 23, 2023
kid watching children's programming on tv
Published by Paulo Rizal at March 23, 2023
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20% of ads streamed with children’s programming harmful for kids, study shows

The results of a new research found that 20% of all ad breaks for children’s programming contained at least one inappropriate ad, including ads for alcohol, […]
Paulo RizalPaulo Rizal March 23, 2023
March 9, 2023
Sharethrough aims to create better ads
Published by Paulo Rizal at March 9, 2023
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Sharethrough, Adelaide partner up ‘to create better ads’

Sharethrough, a global independent omnichannel ad exchange, and Adelaide, known for attention-based media quality measurement, are joining forces to offer attention-based curated inventory. The partnership is […]
Paulo RizalPaulo Rizal March 9, 2023
November 9, 2021
Facebook removes ad-targeting options from online platform
Published by Eliza Sayon at November 9, 2021
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Facebook removes ad-targeting options from online platform

Facebook will be removing detailed ad-targeting options that refer to “sensitive” topics, such as ads based on interactions with content based around race, health, religion, political […]
Eliza SayonEliza Sayon November 9, 2021
September 20, 2021
New IAB Report reveals opportunities in game advertising
Published by Comms Room Staff at September 20, 2021
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New IAB Report reveals opportunities in game advertising

With Australia’s gaming market rapidly growing in the last few years, IAB Australia has conducted research on game advertising across all channels.  The Attitudes to Game Advertising Report was developed by IAB Australia […]
Comms Room StaffComms Room Staff September 20, 2021