advertising

High engagement, high risk: The state of digital ads in Australia

Commsadmin

June 2, 2025

Australia’s digital advertising landscape is a paradox. On one hand, it boasts some of the highest engagement metrics globally. On…

Community backlash grows over TV alcohol ads targeting young viewers

Commsadmin

May 26, 2025

New data has revealed that a significant number of Australian children are being exposed to alcohol advertising, especially on commercial…

Voters up to 2x more receptive to political ads displayed on their favourite platform

Comms Room Staff

March 8, 2024

LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising outcomes, today announced the results of a…

Yahoo’s PurpleLab to ‘revolutionise market research with Qualtrics

Paulo Rizal

February 15, 2024

Yahoo has launched PurpleLab in Australia and South East Asia, their effort to address the challenges of speed and quality…

PR Council overhauls ethical guidelines for usage of Generative AI tools

Pearl Dy

February 8, 2024

In response to the swiftly changing dynamics of the communications sector and the surging adoption of generative AI tools, the…

Meta omits detailed advertising options amid sensitivity concerns

Pearl Dy

January 16, 2024

Starting 15 January, 2024, Meta has declared its plans to eliminate and streamline certain detailed advertising options in a critical…

Bid shading costs advertisers an extra $6.6B annually, study finds

Paulo Rizal

August 10, 2023

Bid shading, an optimisation practice used in programmatic advertising, is likely leading to $6.6 billion in wasted advertising spend each…

Moz’s ‘Brand Authority’ to help measure brand strength, salience

Paulo Rizal

August 8, 2023

Drawing from industry shifts and the need for a way to measure brand salience, marketing technology company Moz has announced…

Yahoo, Samba TV inks deals for enhanced targeting, measurement of ads

Paulo Rizal

May 16, 2023

Yahoo has unveiled a partnership with Samba TV to provide advertisers with a holistic advanced TV solution. The partnership is…

Aligning advertising with listener’s rituals boosts brand engagement

Paulo Rizal

April 20, 2023

Aligning with personal rituals as routine as running errands or doing chores, can boost engagement and purchase intent for audio…

Adthos reveals ability to produce 100% AI-generated audio ads

Paulo Rizal

April 4, 2023

Advertising sales platform Adthos has revealed a new suite of artificial intelligence (AI) tools that allow users to generate complete…

20% of ads streamed with children’s programming harmful for kids, study shows

Paulo Rizal

March 23, 2023

The results of a new research found that 20% of all ad breaks for children’s programming contained at least one…

Sharethrough, Adelaide partner up ‘to create better ads’

Paulo Rizal

March 9, 2023

Sharethrough, a global independent omnichannel ad exchange, and Adelaide, known for attention-based media quality measurement, are joining forces to offer…

Facebook removes ad-targeting options from online platform

Eliza Sayon

November 9, 2021

Facebook will be removing detailed ad-targeting options that refer to “sensitive” topics, such as ads based on interactions with content…

New IAB Report reveals opportunities in game advertising

Comms Room Staff

September 20, 2021

With Australia’s gaming market rapidly growing in the last few years, IAB Australia has conducted research on game advertising across…