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Australia’s digital advertising landscape is a paradox. On one hand, it boasts some of the highest engagement metrics globally. On…

New data has revealed that a significant number of Australian children are being exposed to alcohol advertising, especially on commercial…

LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising outcomes, today announced the results of a…

Yahoo has launched PurpleLab in Australia and South East Asia, their effort to address the challenges of speed and quality…

In response to the swiftly changing dynamics of the communications sector and the surging adoption of generative AI tools, the…

Starting 15 January, 2024, Meta has declared its plans to eliminate and streamline certain detailed advertising options in a critical…

Bid shading, an optimisation practice used in programmatic advertising, is likely leading to $6.6 billion in wasted advertising spend each…

Drawing from industry shifts and the need for a way to measure brand salience, marketing technology company Moz has announced…

Yahoo has unveiled a partnership with Samba TV to provide advertisers with a holistic advanced TV solution. The partnership is…

Aligning with personal rituals as routine as running errands or doing chores, can boost engagement and purchase intent for audio…

Advertising sales platform Adthos has revealed a new suite of artificial intelligence (AI) tools that allow users to generate complete…

The results of a new research found that 20% of all ad breaks for children’s programming contained at least one…

Sharethrough, a global independent omnichannel ad exchange, and Adelaide, known for attention-based media quality measurement, are joining forces to offer…

Facebook will be removing detailed ad-targeting options that refer to “sensitive” topics, such as ads based on interactions with content…

With Australia’s gaming market rapidly growing in the last few years, IAB Australia has conducted research on game advertising across…