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April 3, 2024
ads
Published by Justine Lavadia at April 3, 2024
Categories

The role Of OOH ads in civic engagement, public awareness campaigns

Outdoor advertising, also known as out-of-home (OOH) advertising, is a type of advertising that reaches consumers while they are outside their homes. OOH ads can be […]
Justine LavadiaJustine Lavadia April 3, 2024
March 8, 2024
voters looking at new hopefuls for governing table.
Published by Comms Room Staff at March 8, 2024
Categories

Voters up to 2x more receptive to political ads displayed on their favourite platform

LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising outcomes, today announced the results of a new survey exploring U.S. voter sentiment […]
Comms Room StaffComms Room Staff March 8, 2024
February 28, 2024
omnichannel
Published by Comms Room Staff at February 28, 2024
Categories

Omnichannel strategy responsible for $15B of Australian online sales, research says

New research has unveiled that physical interactions throughout the customer journey have had a profound impact on Australian ecommerce sales, highlighting the role of omnichannel strategy. […]
Comms Room StaffComms Room Staff February 28, 2024
February 15, 2024
market research
Published by Paulo Rizal at February 15, 2024
Categories

Yahoo’s PurpleLab to ‘revolutionise market research with Qualtrics

Yahoo has launched PurpleLab in Australia and South East Asia, their effort to address the challenges of speed and quality in the market research industry. This […]
Paulo RizalPaulo Rizal February 15, 2024
February 13, 2024
Meta advertising
Published by Pearl Dy at February 13, 2024
Categories

Meta highlights transformative impact of AI investments on advertisers

In a recent roundtable discussion featuring Jones Road Beauty CMO Cody Plofker, Meta executives unveiled the groundbreaking strides made in harnessing artificial intelligence (AI) technology to […]
Pearl DyPearl Dy February 13, 2024
February 13, 2024
Netflix names Expedia as first ads partner
Published by Pearl Dy at February 13, 2024
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Netflix names Expedia as its first global advertising partner

Netflix and Expedia are teaming up to launch an ambitious campaign targeting the vast global audience of over 23 million monthly active users (MAUs) on Netflix’s […]
Pearl DyPearl Dy February 13, 2024
February 8, 2024
Generative AI
Published by Pearl Dy at February 8, 2024
Categories

PR Council overhauls ethical guidelines for usage of Generative AI tools

In response to the swiftly changing dynamics of the communications sector and the surging adoption of generative AI tools, the PR Council (PRC) has launched its […]
Pearl DyPearl Dy February 8, 2024
February 6, 2024
CleanUp Australia Day
Published by Dan Ratner at February 6, 2024
Categories

Mastering Change: Navigating the Evolution of Icons

Editor’s note: In this Comms Room exclusive, Dan Ratner of uberbrand talks about the process that they went through while updating the brand identity of Clean […]
Dan RatnerDan Ratner February 6, 2024
January 19, 2024
political advertisers
Published by Pearl Dy at January 19, 2024
Categories

StackAdapt, OpenX to allow political advertisers to reach audiences programatically

Omnichannel supply-side platform OpenX Technologies, Inc., and multi-channel advertising platform StackAdapt are partnering to allow political advertisers to reach their target audiences programmatically across CTV, mobile, […]
Pearl DyPearl Dy January 19, 2024
January 16, 2024
Meta advertising
Published by Pearl Dy at January 16, 2024
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Meta omits detailed advertising options amid sensitivity concerns

Starting 15 January, 2024, Meta has declared its plans to eliminate and streamline certain detailed advertising options in a critical update for Facebook advertisers. This decision […]
Pearl DyPearl Dy January 16, 2024
January 9, 2024
Burger King
Published by Pearl Dy at January 9, 2024
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Burger King transforms morning-after woes into savings using Facial Recognition tech

In a continuation of its innovative marketing campaigns, Burger King Brazil is leveraging mobile technology to connect with customers during the aftermath of end-of-year festivities. Known […]
Pearl DyPearl Dy January 9, 2024
November 28, 2023
Consumer shopping for clothes
Published by Pearl Dy at November 28, 2023
Categories

Customers trust brands even less in 2023, new study says

The volume of customers giving feedback directly to brands after a bad customer experience in Australia declined in 2023, according to new research released today by […]
Pearl DyPearl Dy November 28, 2023
November 7, 2023
email marketing
Published by Comms Room Staff at November 7, 2023
Categories

5 ways to upgrade your marketing emails

Email marketing is a good way to generate leads and retain customers. It gets your page a high subscriber yield and you can benefit from casting […]
Comms Room StaffComms Room Staff November 7, 2023
November 2, 2023
Hubspot acquires Clearbit to enhance customer intelligence
Published by Comms Room Staff at November 2, 2023
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HubSpot acquires Clearbit to enhance customer intelligence

Customer engagement and marketing platform Hubspot is entering into a definitive agreement to acquire B2B data provider Clearbit to “help customers grow with industry-leading customer intelligence,” the […]
Comms Room StaffComms Room Staff November 2, 2023
October 10, 2023
video campaign to address isolation, anxiety among teens
Published by Comms Room Staff at October 10, 2023
Categories

Teen-centric app’s video campaign to address isolation, social anxiety among 13 to 21 year olds

Wizz, the social media app that provides teens with a safe space to meet and chat with new friends around the world, has released a new […]
Comms Room StaffComms Room Staff October 10, 2023
October 6, 2023
Samsung Fold smartphone
Published by Comms Room Staff at October 6, 2023
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Samsung’s ‘Unfold Your World’ Campaign bags grand prize at 2023 ARF David Ogilvy Awards

The ARF (Advertising Research Foundation) has named Samsung’s “Unfold Your World: Samsung Foldables’ Shift from Social Suicide to Ultimate Apple Trojan Horse” campaign as the Grand Winner […]
Comms Room StaffComms Room Staff October 6, 2023
September 21, 2023
Red Nike cap
Published by Comms Room Staff at September 21, 2023
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Nike is most followed Instagram account, nearly 10x more than Netflix or Apple

Over the past years, social media platforms like Instagram, Facebook, Twitter, and Reddit have become hotbeds of discussions and debates surrounding the stock market. Information and […]
Comms Room StaffComms Room Staff September 21, 2023
September 19, 2023
Published by Commsadmin at September 19, 2023
Categories

DoubleVerify launches solution to shield advertisers from ‘Made for Advertising’ sites

Digital media measurement platform DoubleVerify has announced the expansion of its brand safety and suitability solution to enable advertisers to monitor and avoid MFA (“Made For […]
CommsadminCommsadmin September 19, 2023
September 12, 2023
clustomer problems
Published by Paulo Rizal at September 12, 2023
Categories

Intuit Mailchimp releases tools to help untangle ‘clustomer’ problems 

Email marketing and automation brand Intuit Mailchimp has launched a new global brand and product campaign: ‘Turn Clustomers Into Customers’—all crafted by its in-house agency Wink […]
Paulo RizalPaulo Rizal September 12, 2023
September 7, 2023
the brag media and evolve media logos
Published by Comms Room Staff at September 7, 2023
Categories

The Brag Media, Evolve Media ink exclusive representation deal

Premium youth content publisher, The Brag Media, has entered into an exclusive agreement with global digital publisher Evolve Media to represent its advertising inventory in Australia.   Evolve […]
Comms Room StaffComms Room Staff September 7, 2023
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