Author: Isaiah Jornales

Creating a consistent and synergistic strategy between marketing and communications with Antonia Vann

Antonia Vann, General Manager for Marketing and Communications at Museums Victoria, talks about harmonising marketing and comms strategies....

Leveraging corporate affairs to maximise the value of your organisation’s interactions with the government with Belinda Dennet

Belinda Dennet, Director of Corporate Affairs at Microsoft, talks about getting the most value out of interactions with the government....

Leveraging the possibilities of digital public relations to capture audience engagement with Bill Thomas

Bill Thomas, General Manager Corporate Communications at Hyundai Motor Company Australia, shares ways to maximise digital public relations....

Understanding how AR, VR and the Metaverse are shaping the future of communications – Rita Arrigo, Melinda Coyne

https://vimeo.com/762441586 Understanding how AR, VR and the Metaverse are shaping the future of communications Assessing how AR, VR, and the Metaverse can enhance your current...

Developing Siemens’ 150 years in Australia communications strategy into an integrated, omni-channel campaign – Keith Ritchie

https://vimeo.com/762441982 Understanding and simplifying your audience experience and journey across all your channels Unifying the communications that you have with your present and future audiences...

Keeping employees inspired and engaged during times of rapid change and crises – Katrin Maurer, Cori Moran, Samantha Gallagher

https://vimeo.com/762443018Keeping employees inspired and engaged during times of rapid change and crises Leveraging communications to steer your organisation through dicult times and change Building motivation...

When crisis is the new norm: brand reputation and employee engagement through supply chain challenges – Elyse Glenn

https://vimeo.com/762444099When crisis is the new norm: brand reputation and employee engagement through supply chain challenges Developing agile strategies to adapt to the volatile landscape Supporting...

Developing and strengthening the brand reputation of the L’Oréal Group – Marnie Carroll

https://vimeo.com/762444383Developing and strengthening the brand reputation of the L’Oréal Group Creating a communications strategy that communicates your organisation’s purpose and actions to your audiences Paid...

Developing a purpose and values-led communications strategy – Martine Alpins

https://vimeo.com/762444764Developing a purpose and values-led communications strategy Ensuring that your organisation’s reason for business, vision and mission are properly articulated and communicated to your employees...

Increasing the visibility of leadership in your communications to improve and maintain trust – Nicole Davey

https://vimeo.com/762445076Increasing the visibility of leadership in your communications to improve and maintain trust Training and guiding the executive leadership to become effective communicators Leveraging the...

Communicating in an attention economy – mastering the art of bite-sized, short form content – Rachelle Bryant, Asha Burns, Rebecca Blewitt

https://vimeo.com/762445339Communicating in an attention economy – mastering the art of bite-sized, short form content Utilising short and visually compelling formats to convey your messages swiftly...

Utilising data and big data to identify trends and track the results of your communications strategy – Reid Sexton

https://vimeo.com/762445734Utilising data and big data to identify trends and track the results of your communications strategy Picking the metrics to measure that are the most...

Ensuring that your communications activities align and add value to strategic organisational objectives – Anna Warby

https://vimeo.com/762446158Ensuring that your communications activities align and add value to strategic organisational objectives Creating communications campaigns that engage employees and directly align to business priorities...

Creating a shared sense of team and culture with remotely located teams and employees – Cori Moran

https://vimeo.com/762446382Creating a shared sense of team and culture with remotely located teams and employees Highlighting the importance of collaboration in problem solving and fostering a...

Building trust and credibility with your audience through empathetic and transparent communications – Melissa Millard

https://vimeo.com/762446679Building trust and credibility with your audience through empathetic and transparent communications Creating communications campaigns that engage employees and directly align to business priorities (using...

Utilising communications to increase employee trust and wellbeing – Sophie Anning

https://vimeo.com/762447259Utilising communications to increase employee trust and wellbeing Embedding employee wellness as a permanent part of your internal communications strategy Ensuring that wellbeing initiatives and...

Communicating with no audience and no budget – Rebecca Blewitt

https://vimeo.com/762448479Communicating with no audience and no budget Adding value to your organisation’s overall goals and strategy when your offering is unlikely to sell your product...

Adapting communications to respond to a rapidly changing external environment – Hamish Jones

https://vimeo.com/762447775Adapting communications to respond to a rapidly changing external environment Mastering simplicity, flexibility and repetition as the fundamentals of an agile communications strategy and balancing...

Addressing recruitment initiatives and talent attraction through an employee alumni program – Cassandra Thurston

https://vimeo.com/762447517Addressing recruitment initiatives and talent attraction through an employee alumni program   Strengthening your company’s relationship with past employees to boost traditional recruitment practices Increasing...

Supporting Gen Z as a greater component of the workforce – Rachelle Bryant, Martine Alpins, Suzie Brady

https://vimeo.com/762448058Supporting Gen Z as a greater component of the workforce Creating a workplace that champions a continuous, shared learning experience through your communications Encouraging regular...