Author: Paulo Rizal

Australian metaverse to become a $5.8B million industry in 2023

The metaverse industry in Australia is expected to grow by 39.0% on an annual basis to reach $5.8 billion in 2023, according to research published...

ACMA to receive $10M to help combat text scams

Last year alone, almost half of all Australians have been scammed or exposed to text scams, with those who fell for it losing a total...

Building the best brand with uberbrand’s Dan Ratner

How do you build a good brand? No two brand experts put in the same room would probably have the same answer. But for a...

Should AI companies pay journalists?  

The short answer would be yes, at least according to Rod Sims, the former chairman of the Australian Competition and Consumer Commission (ACCC). Sims is...

Broadcasters can’t outsource compliance to third parties, ACMA rules

The Australian Communications and Media Authority (ACMA) has ruled that licensees are ultimately responsible for the content that they air, even if the said content...

Buzzfeed cuts 15% of staff, shuts down entire news division 

Not even a Pulitzer Prize could save them. Mirroring the experience of many newsrooms today, Buzzfeed has decided to lay off its entire news division<span...

Kenny Mitchell joins Levi’s as new Chief Marketing Officer

Global apparel brand Levi Strauss & Co. has welcomed Kenny Mitchell as senior vice president and chief marketing officer of the Levi’s brand, effective June...

Twitter backs down, removes ‘government-funded media’ tag

After a decidedly public spat with western broadcasters last week, Elon Musk’s Twitter has removed the controversial “government-funded media” tag from accounts belonging to news...

Aligning advertising with listener’s rituals boosts brand engagement

Aligning with personal rituals as routine as running errands or doing chores, can boost engagement and purchase intent for audio advertisers, according to new research...

Gamers more likely to watch free ad-supported streaming

Connected TV (CTV) and cross-screen advertising firm LG Ad Solutions has released the findings of a new study that found that gamers are more likely...

Use of shortform content, AI tools on the rise with businesses, study finds

Despite recent economic challenges, businesses are quickly latching on to using shortform videos and AI tools to achieve their goals, according to a report released...

Twitter slaps ‘government-funded media’ tag on ABC News, SBS

Twitter has placed the tag “government-funded media” on several media outlets’ Twitter pages, including Australian public broadcasters ABC News and SBS. The tag is one...

Visual communication critical to accelerating sales cycles, report finds

A study from Canva, a graphic design and collaboration platform, has revealed the importance of visual communication for organisations that want to shorten sales cycles...

Flashpoint to use generative-AI to enhance risk intelligence insights

Risk intelligence provider Flashpoint has announced the expansion of its partnership with Google Cloud to deploy next-generation intelligence solutions, including generative AI, within the Flashpoint...

Discord was used to leak sensitive info on the Ukraine War; here’s what they’re doing about it

Originally a social messaging app aimed for gamers, Discord has earned some notoriety of late for reasons that its founders couldn’t have intended. The latest...

Comms consultancy Watterson partners with Football Writer’s Festival

Australian communications consultancy, Watterson has revealed its partnership with Australia’s only sports writers’ festival, The Football Writers Festival, and will provide communications and event-support during...

‘Asking For It’: New documentary to focus on sexual violence in Australia

Following hot on the heels of See What You Made Me Do, Journalist Jess Hill returns to SBS with Asking For It, reigniting a national...

Curiosity inks deals to expand operations across 5 continents

Media company Curiosity Inc. has unveiled new partnerships helping to expand its global reach in Asia, Europe, Latin America, North America, and Australia. These new...

Adobe unveils new AI-powered features in their video production tools

Adobe has unveiled new functionalities to its suite of video production tools, all by harnessing new innovations in artificial technology (AI). The updates include an<span...

ChatGPT poised to disrupt retail chatbots, study finds

Capterra’s 2023 Retail Chatbots Survey of over 1,000 U.S. shoppers found that over half of them have negative experiences with retail chatbots, opening the door...