Author: Paulo Rizal

Photoshop releases new Generative Expand workflow, global language support

Adobe has announced the release of Firefly-powered features in Photoshop (beta), which now support text prompts in more than a hundred languages — enabling users...

Tara Moss to lead dentsu good

Global advertising firm Dentsu has rehired Tara Moss as their EVP, Global Head of Consulting for dentsu good, bringing over 15 years of experience in...

Women in Media Industry Insight Report 2023

The Women in Media Industry Insight Report 2023 shows that the majority of women (54%) continue to be either unsure or explicitly dissatisfied with the...

Driving a strategic communications strategy with Alistair Marshall

A proper communications strategy is the hallmark of an organisation that excels in engaging both internal stakeholders and external audiences. In this video, communications leader...

Viral Nation’s new impersonation detection feature to shield brands from fake accounts

Influencer marketing agency Viral Nation has launched a new impersonation detection feature, designed to protect brands from fraudulent activities on social media platforms. “The introduction<span...

Federal court slaps $20M fine on Meta-owned companies for ‘misleading consumers’

The Federal Court has ordered two subsidiaries of social media giant Meta, Facebook Israel and Onavo Inc, to each pay $10 million for breaching Australian...

Australian employees understand generative AI’s benefits, but lack proficiency

Digital proficiency is lagging despite 82% of workers stating that digital technologies like generative AI tools are essential for daily work. While few admit to...

Utilising storytelling models for engagement with Shawn Callahan

Storytelling is more than entertainment; it is meaning making. What we think of ourselves as individuals factors strongly into our organisational culture and how we...

Tagger Media grabs ‘Best Influencer Marketing Platform’ tilt at 2023 Global Influencer Marketing Awards

Influencer marketing platform Tagger Media has been named the Best Influencer Marketing Platform in the Technology category for the 2023 Global Influencer Marketing Awards. This...

Media Diversity Australia bids adieu to co-founder, welcomes new board members

Media non-profit Media Diversity Australia is saying goodbye to its co-founder Antoinette Lattouf while also welcoming new non-executive board directors as the charity grows in...

Blue bird out, ‘X’ in: Elon Musk’s Twitter executes rebrand

It’s officially the end of an era, as Twitter swaps out its iconic blue bird logo with a stylised “X”. The move is seen as...

Over half of companies still not utilising AI effectively, says Grammarly

New research sponsored by AI typing assistant Grammarly and conducted by Forrester Consulting reveals most companies still don’t have a clear strategy to deploy generative...

Free internet connection coming to more Tasmanian families

More families in Tasmania without broadband at home will soon have access to a free NBN internet connection for 12 months, provided that they pass...

Advertisers flocking to premium video for brand safety, transparency

Comcast Advertising’s annual Comcast Advertising Report reveals that 94% of advertisers are planning to maintain or increase their spending on premium streaming in the next...

iHeartMedia, LinkedIn ink deal to scale podcast content to audiences

Podcast publisher iHeartMedia and LinkedIn are joining forces to produce, distribute, and monetise podcast content that will bring value to their audiences. The strategic partnership...

Most CX leaders expect AI to improve outcomes, study shows

More than 60% of customer experience (CX) leaders are looking to artificial intelligence (AI) to make a significant impact on the way companies interact with...

VideoAmp’s integration with Meta’s Lift API to help measure tune-in advertising effectiveness

VideoAmp’s integration with Meta will now include lift measurement, enabling advertisers to assess the incremental impact of Facebook and Instagram ads on driving tune-in to...

The Art of Pitching: 7 Strategies to Grab Journalists’ Attention

In the rapidly evolving media landscape, securing journalist attention through effective pitches has become a top concern for organisations concerned about maximising their public relations...

54% of women in media dissatisfied with career progress, report shows

The majority of women in Australian media remain concerned about gender equality and a lack of industry support, citing increased bias and discrimination as a...

DoubleVerify, Roku to continue joint investigations into ad fraud schemes in streaming

Digital media measurement platform DoubleVerify and Roku, Inc., today announced that they will continue to collaborate and investigate emerging ad fraud schemes within the TV...