Author: Pearl Dy

Text service unveils mental health support in multiple languages

Australian chat service Youth Chat has released its text-based mental health support service in 135 languages, an initiative which aims to tackle United Nations Sustainable...

Companies could save up to $1.6T using Gen AI for communication, report says

When used for communication, generative AI could help companies save up to $1.6 Trillion in a new report from AI-powered writing assistant Grammarly and The...

Australia, UK forge historic partnership to enhance online safety and security

In a landmark move, Australia and the United Kingdom have signed a groundbreaking Memorandum of Understanding (MoU) to bolster cooperation in advancing online safety and...

Canva for Education surpasses 60M users as partnerships surge with schools

Education is fuelling Canva for Education’s growth as the platform evolves into an all-in-one classroom tool shaping the future of education technology. In a press...

Tech leaders unite to safeguard 2024 elections against deceptive AI usage

At the Munich Security Conference (MSC) today, major tech firms committed to combating deceptive AI content ahead of this year’s global elections, where more than...

Vacancies in media agencies dipping, almost at normal levels

Media agencies are witnessing a promising trend as talent churn shows a notable decline, with industry vacancies down to 7.2% in 2023 compared to the...

Meta highlights transformative impact of AI investments on advertisers

In a recent roundtable discussion featuring Jones Road Beauty CMO Cody Plofker, Meta executives unveiled the groundbreaking strides made in harnessing artificial intelligence (AI) technology...

Netflix names Expedia as its first global advertising partner

Netflix and Expedia are teaming up to launch an ambitious campaign targeting the vast global audience of over 23 million monthly active users (MAUs) on...

Telcos now required to assist customers in hardship

The Australian Communications and Media Authority (ACMA) has released a new set of rules requiring telcos to help customers struggling to pay their bills. The...

PR Council overhauls ethical guidelines for usage of Generative AI tools

In response to the swiftly changing dynamics of the communications sector and the surging adoption of generative AI tools, the PR Council (PRC) has launched...

Most CIOs recommend investing more in AI tools in 2024

All-in-one visual communication platform Canva has released its findings from a study of more than 1,360 chief information officers (CIOs) regarding their priorities, opportunities and...

Report shows Gen Z social media habits, unveils marketing keys

A report by research body Morning Consult into Gen Z social media habits reveal a clear hierarchy of preferred platforms, with YouTube reigning supreme. The...

Brands earned $39.5M due to AI-powered SMS marketing, study says

Brands that leveraged Attentive’s SMS marketing platform in total earned $39.5 million in revenue, according to a study that they commissioned from Forrester Consulting. The<span...

Gaming projected to bring $320B to brands via streaming ads

A recent study from Dentsu shows the impressive performance of gaming streaming giant Twitch in terms of brand recall and preference. With the gaming market...

Australia to introduce new online safety regulations in 2024

Australia is gearing up for a landmark shift in online safety with the rollout of the Consolidated Industry Codes of Practice for the Online Industry...

StackAdapt, OpenX to allow political advertisers to reach audiences programatically

Omnichannel supply-side platform OpenX Technologies, Inc., and multi-channel advertising platform StackAdapt are partnering to allow political advertisers to reach their target audiences programmatically across CTV,...

NBA Champion Giannis Antetokounmpo launches new media venture

NBA Champion and global superstar Giannis Antetokounmpo has today announced the launch of Improbable Media. The next generation production and brand consulting company will incubate...

Meta omits detailed advertising options amid sensitivity concerns

Starting 15 January, 2024, Meta has declared its plans to eliminate and streamline certain detailed advertising options in a critical update for Facebook advertisers. This...

TikTok to push longer-form content to solve monetisation challenges

TikTok faces a critical hurdle in adequately monetising creator content, particularly for its top influencers seeking direct income and ad revenue from their short-form content...

PR management platform named a ‘Built In 2024 Best Place to Work’

Public Relations Management (PRM) platform Muck Rack has been named a Built In 2024 Best Place to Work winner in the Remote Best Places to...