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January 11, 2024
ACCC issues penalty
Published by Pearl Dy at January 11, 2024
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ACCC slaps web host $56,340 in fines for misleading customers

Dreamscape Networks International Pte Ltd has paid $56,340 in penalties after the ACCC found them to be making false or misleading representations about two ‘free’ products […]
Pearl DyPearl Dy January 11, 2024
January 9, 2024
Muck Rack data shows AI use on the rise despite disclosure issues
Published by Pearl Dy at January 9, 2024
Categories

Muck Rack data highlights rise of AI use in PR amid disclosure issues

Global public relations management platform Muck Rack has published the updated expansion of their survey, to find that more than half of the participating PR pros […]
Pearl DyPearl Dy January 9, 2024
January 9, 2024
Burger King
Published by Pearl Dy at January 9, 2024
Categories

Burger King transforms morning-after woes into savings using Facial Recognition tech

In a continuation of its innovative marketing campaigns, Burger King Brazil is leveraging mobile technology to connect with customers during the aftermath of end-of-year festivities. Known […]
Pearl DyPearl Dy January 9, 2024
December 15, 2023
marketing interns
Published by Pearl Dy at December 15, 2023
Categories

2024 sees more demand for marketing interns despite rise of AI

Recent insights from GetApp’s 2023 AI Impact Survey, encompassing 400 small and midsize businesses (SMBs), challenge prevailing assumptions. Surprisingly, 36% of SMBs anticipate that AI will […]
Pearl DyPearl Dy December 15, 2023
December 15, 2023
Spectrum 2
Published by Pearl Dy at December 15, 2023
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Adobe unveils Spectrum 2 design system

Adobe has announced the launch of Spectrum 2, a transformative update to its design system that marks a significant milestone as Adobe continues to expand its […]
Pearl DyPearl Dy December 15, 2023
December 12, 2023
AI in the future of business
Published by Pearl Dy at December 12, 2023
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AI is here to stay for businesses, Alteryx reveals

Analytics cloud company Alteryx has released findings from new independent research revealing the key artificial intelligence (AI) plays that will shape enterprises of the future.   […]
Pearl DyPearl Dy December 12, 2023
December 12, 2023
BlueMelon helps Missing Perspectives rebrand
Published by Pearl Dy at December 12, 2023
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Content agency BlueMelon delivers $30K rebrand for ‘women empowerment’

Sydney-based creative agency BlueMelon has announced its pro-bono collaboration with Missing Perspectives, an Australian media startup dedicated to amplifying the voices of young female reporters and […]
Pearl DyPearl Dy December 12, 2023
December 7, 2023
automation in business
Published by Pearl Dy at December 7, 2023
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Automation, generative AI emerge as key business priorities, survey reveals

More than one-quarter of respondents (26%) plan to implement machine-operated tasks that require limited human input or fully transition to autonomous systems in the next five […]
Pearl DyPearl Dy December 7, 2023
December 5, 2023
we all have different roles to play
Published by Pearl Dy at December 5, 2023
Categories

Majority of marketing and communications leaders embrace dual roles, Muck Rack finds

Approximately 70% of marketing and communications leaders say their role is a mix of both functions, according to new survey results from Muck Rack, the Public […]
Pearl DyPearl Dy December 5, 2023
November 30, 2023
Canva logo
Published by Pearl Dy at November 30, 2023
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Canva to launch visual communication tools across 10 University of California campuses

Canva’s partnership with the University of California (UC) will involve providing its complete suite of visual communication tools to over 240,000 faculty and staff and 300,000 […]
Pearl DyPearl Dy November 30, 2023
November 28, 2023
Consumer shopping for clothes
Published by Pearl Dy at November 28, 2023
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Customers trust brands even less in 2023, new study says

The volume of customers giving feedback directly to brands after a bad customer experience in Australia declined in 2023, according to new research released today by […]
Pearl DyPearl Dy November 28, 2023
November 28, 2023
Operata data points
Published by Pearl Dy at November 28, 2023
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Operata launches newest observability tools powered by ‘a trillion data points’

Operata, the Experience Observability company has introduced Tenor AI, a new suite of CX Observability tools for users to gain insights from and take actions on […]
Pearl DyPearl Dy November 28, 2023
November 24, 2023
hospitality
Published by Pearl Dy at November 24, 2023
Categories

Clipboard Hospitality, frntline launch professional platform for hospitality workers

Australian edtech startup frntlne has partnered exclusively with Clipboard Hospitality, a centralised hospitality hub, changing the way the hospitality industry connects, markets and recruits to ultimately build and grow networks. […]
Pearl DyPearl Dy November 24, 2023
November 24, 2023
5G Testing by MediaTek, Keysight
Published by Pearl Dy at November 24, 2023
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Keysight, MediaTek complete 5G New Radio, RedCap testing

Keysight Technologies, Inc. and MediaTek have achieved a significant milestone with the successful completion of interoperability testing for 5G New Radio (NR) and 5G reduced capability […]
Pearl DyPearl Dy November 24, 2023
November 21, 2023
black friday
Published by Pearl Dy at November 21, 2023
Categories

Almost half of all Black Friday emails, calls are scams, report says

Although the Black Friday shopping frenzy has already begun in some parts of the world, millions of consumers are still updating online shopping and wish lists […]
Pearl DyPearl Dy November 21, 2023
November 21, 2023
KPIs
Published by Pearl Dy at November 21, 2023
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Brand, performance-focused KPIs blur for in-app campaigns, new study shows

Recent research from monetisation and marketing company InMobi in collaboration with Advertiser Perceptions, highlights a growing trend among brand advertisers embracing performance-oriented key performance indicators (KPIs) […]
Pearl DyPearl Dy November 21, 2023
November 14, 2023
AI governance
Published by Pearl Dy at November 14, 2023
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Grammarly joins WEF’s AI Governance Alliance

Assisted writing platform Grammarly has joined World Economic Forum’s (WEF) Innovator Community, becoming a member of its AI Governance Alliance. Participating in the WEF’s AI and […]
Pearl DyPearl Dy November 14, 2023
November 14, 2023
Canva Music
Published by Pearl Dy at November 14, 2023
Categories

Canva launches music library, partners with Warner Music Group, Merlin

Canva is now offering Pro and Education customers access to a library of sixty-second music clips featuring world-renowned artists, enhancing the creative capabilities of its millions-strong […]
Pearl DyPearl Dy November 14, 2023
November 24, 2022
Published by Pearl Dy at November 24, 2022
Categories

How to move away from reactive communications – Denise Healy, Belinda Dimovski, Ingrid Just, Karen Markwort

Communication pros Denise Healy, Belinda Dimovski, Ingrid Just and Karen Markwort answer delegates' questions about reactive communications.
Pearl DyPearl Dy November 24, 2022
October 6, 2021
Facebook
Published by Pearl Dy at October 6, 2021
Categories

Minister not surprised by Facebook claims

Australia’s communications minister has declared expectations about social media companies’ user-protection obligations have shifted amid fresh allegations against Facebook. Former Facebook data scientist Frances Haugen told a US Congressional hearing […]
Pearl DyPearl Dy October 6, 2021
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