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Brands that leveraged Attentive’s SMS marketing platform in total earned $39.5 million in revenue, according to a study that they commissioned from Forrester Consulting.
The study, titled “The Total Economic Impact™ (TEI) of Attentive SMS Marketing,” also found that leveraging Attentive’s SMS marketing platform unlocked a significant net benefit for brands, in both revenue and business growth.
The composite Attentive customer experienced total benefits of USD $10.11 million over three years, and a 181% return on investment, in addition to the $39.5 million in attributable revenue.
“With endless distractions on mobile, consumers are craving personalized experiences that speak to their individual needs,” said Amit Jhawar, CEO of Attentive. “
SMS is the most effective channel for brands to engage with their customers where they are—and Attentive can deliver the maximum performance through hyper-personalized text messages. With the industry’s largest dataset of SMS and our investments in AI, Attentive is positioned to be the first to truly deliver one on one marketing, at scale.”
The study results also reveal that businesses using Attentive can benefit from the following:
Multiple participants in the study recount their experiences before turning to Attentive, when they struggled with legacy SMS solutions that had stagnant subscriber growth rate, increased opt-out rates, and missed revenue-generating opportunities.
Participants highlighted Attentive’s ability to drive better performance with subscribers and a greater return in investment by providing precise customer identification and tagging, higher message deliverability, and better engagement through triggered messages and personalisation.
Participants also expressed confidence in Attentive’s AI features and innovations including Concierge AI and service availability in international regions that support additional profitability in the SMS channel for the long-term.
Additional benefits experienced that provide value to the composite organisation include client support, the company’s scrutiny when it comes to security and compliance, and the platform’s ability to drive deeper customer engagement.
