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February 1, 2024
sms marketing
Published by Pearl Dy at February 1, 2024
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Brands earned $39.5M due to AI-powered SMS marketing, study says

Brands that leveraged Attentive’s SMS marketing platform in total earned $39.5 million in revenue, according to a study that they commissioned from Forrester Consulting.   The […]
Pearl DyPearl Dy February 1, 2024
April 4, 2023
conversational commerce
Published by Paulo Rizal at April 4, 2023
Categories

Most consumers prefer conversational commerce with brands, study finds

More than 88% of the 8,000 consumers surveyed from the US, the UK, Canada, and Australia prefer to engage in a two-way conversation with a brand […]
Paulo RizalPaulo Rizal April 4, 2023