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September 7, 2023
the brag media and evolve media logos
Published by Comms Room Staff at September 7, 2023
Categories

The Brag Media, Evolve Media ink exclusive representation deal

Premium youth content publisher, The Brag Media, has entered into an exclusive agreement with global digital publisher Evolve Media to represent its advertising inventory in Australia.   Evolve […]
Comms Room StaffComms Room Staff September 7, 2023
August 10, 2023
bid shading
Published by Paulo Rizal at August 10, 2023
Categories

Bid shading costs advertisers an extra $6.6B annually, study finds

Bid shading, an optimisation practice used in programmatic advertising, is likely leading to $6.6 billion in wasted advertising spend each year, according to a study spearheaded […]
Paulo RizalPaulo Rizal August 10, 2023
July 25, 2023
influencer marketing
Published by Paulo Rizal at July 25, 2023
Categories

Tagger Media grabs ‘Best Influencer Marketing Platform’ tilt at 2023 Global Influencer Marketing Awards

Influencer marketing platform Tagger Media has been named the Best Influencer Marketing Platform in the Technology category for the 2023 Global Influencer Marketing Awards. This is […]
Paulo RizalPaulo Rizal July 25, 2023
July 20, 2023
video advertisers
Published by Paulo Rizal at July 20, 2023
Categories

Advertisers flocking to premium video for brand safety, transparency

Comcast Advertising’s annual Comcast Advertising Report reveals that 94% of advertisers are planning to maintain or increase their spending on premium streaming in the next 12 […]
Paulo RizalPaulo Rizal July 20, 2023
July 20, 2023
podcast content
Published by Paulo Rizal at July 20, 2023
Categories

iHeartMedia, LinkedIn ink deal to scale podcast content to audiences

Podcast publisher iHeartMedia and LinkedIn are joining forces to produce, distribute, and monetise podcast content that will bring value to their audiences.   The strategic partnership will […]
Paulo RizalPaulo Rizal July 20, 2023
July 18, 2023
Videoamp advertising measurement
Published by Paulo Rizal at July 18, 2023
Categories

VideoAmp’s integration with Meta’s Lift API to help measure tune-in advertising effectiveness

VideoAmp’s integration with Meta will now include lift measurement, enabling advertisers to assess the incremental impact of Facebook and Instagram ads on driving tune-in to TV content. The integration […]
Paulo RizalPaulo Rizal July 18, 2023
July 18, 2023
ad fraud investigation
Published by Paulo Rizal at July 18, 2023
Categories

DoubleVerify, Roku to continue joint investigations into ad fraud schemes in streaming

Digital media measurement platform DoubleVerify and Roku, Inc., today announced that they will continue to collaborate and investigate emerging ad fraud schemes within the TV streaming […]
Paulo RizalPaulo Rizal July 18, 2023
June 29, 2023
advertiser verification
Published by Paulo Rizal at June 29, 2023
Categories

DoubleVerify to enhance advertiser measurement on Meta Reels

Digital media measurement platform DoubleVerify has announced an expansion of its quality solutions with Meta to enable media measurement and help maximise advertiser performance on Facebook […]
Paulo RizalPaulo Rizal June 29, 2023
June 27, 2023
state of video
Published by Paulo Rizal at June 27, 2023
Categories

81% of customers want more video from brands, State of Video Technology reveals

A survey of 2,009 adults in the U.S. and U.K. found that more than 8 out of 10 consumers want brands who communicate with them to […]
Paulo RizalPaulo Rizal June 27, 2023
June 27, 2023
Surveymonkey reveals disconnect
Published by Paulo Rizal at June 27, 2023
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New data from SurveyMonkey reveals disconnect between customers, digital marketers

New data from online survey platform SurveyMonkey has revealed a drastic disconnect between consumers’ feelings and digital marketing professionals’ perceptions about customer experiences. The analysis of […]
Paulo RizalPaulo Rizal June 27, 2023
June 27, 2023
Acast self-serve platform
Published by Paulo Rizal at June 27, 2023
Categories

Acast launches new self-serve platform for podcast advertising

Independent podcast company Acast has launched host-read sponsorships on its self-serve podcast advertising platform. Now, any advertiser globally can book sponsorship campaigns across the entire Acast […]
Paulo RizalPaulo Rizal June 27, 2023
June 22, 2023
Google building
Published by Paulo Rizal at June 22, 2023
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US publisher sues Google over ‘monopoly’, ‘deceptive commercial practices’

Gannett Co., Inc., a US-based publisher circulating USA TODAY and over 200 local publications has filed a federal lawsuit in U.S. District Court for the Southern […]
Paulo RizalPaulo Rizal June 22, 2023
June 20, 2023
Gen Z portrait
Published by Paulo Rizal at June 20, 2023
Categories

What Marketers Need to Know About Gen Z towards gender and sexuality

A new study reveals that the majority of Gen Z embrace and support the ideals of identity self-determination and expression in everyday life, particularly when it […]
Paulo RizalPaulo Rizal June 20, 2023
June 8, 2023
Salesforce and Google Cloud partnership
Published by Paulo Rizal at June 8, 2023
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Salesforce, Google Cloud ink deal to help businesses run better campaigns

Customer relationship management platform (CRM) Salesforce and Google Cloud today announced an expanded strategic partnership to help businesses utilise data and AI to deliver more personalized […]
Paulo RizalPaulo Rizal June 8, 2023
June 8, 2023
generative AI in the workplace
Published by Paulo Rizal at June 8, 2023
Categories

Salesforce unveils generative AI tools to boost campaign, shopping experience

Cloud based customer platform (CRM) provider Salesforce has unveiled its latest generative AI product offerings, Marketing GPT and Commerce GPT. With Marketing GPT, marketers will be […]
Paulo RizalPaulo Rizal June 8, 2023
June 6, 2023
customer engagement
Published by Paulo Rizal at June 6, 2023
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Braze Australia launches following North Star acquisition

Comprehensive customer engagement platform Braze has announced the successful completion of its previously announced acquisition of North Star, its exclusive reseller in Australia and New Zealand […]
Paulo RizalPaulo Rizal June 6, 2023
June 1, 2023
NVIDIA and WPP team up to create AI engine for digital advertising
Published by Paulo Rizal at June 1, 2023
Categories

WPP, NVIDIA to build AI-powered content engine for digital advertising

Graphics computing giant Nvidia and creative marketing agency WPP have announced their partnership for developing a content engine that harnesses NVIDIA Omniverse™ and artificial intelligence (AI). […]
Paulo RizalPaulo Rizal June 1, 2023
May 30, 2023
Travel
Published by Paulo Rizal at May 30, 2023
Categories

Digital marketing alone insufficient for influencing travel decisions, report says

According to a report by AI content generation and decisioning platform Persado, a sizeable chunk of the population still prioritise travel, but digital marketing’s role in […]
Paulo RizalPaulo Rizal May 30, 2023
May 30, 2023
ChatGPT
Published by Phoebe Netto at May 30, 2023
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ChatGPT might be coming for your jobs

ChatGPT has been making waves over the past few months, and on the surface, it’s easy to see why. Like a plotline from an apocalyptic movie, […]
Phoebe NettoPhoebe Netto May 30, 2023
May 23, 2023
FC Bayern
Published by Paulo Rizal at May 23, 2023
Categories

FC Bayern signs with SAP Emarsys to boost fan engagement

Iconic football club FC Bayern has partnered with omnichannel customer engagement platform SAP Emarsys, to provide a “one-fan experience” that engages and rewards supporters around the […]
Paulo RizalPaulo Rizal May 23, 2023
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