Category: Innovation

Most CIOs recommend investing more in AI tools in 2024

All-in-one visual communication platform Canva has released its findings from a study of more than 1,360 chief information officers (CIOs) regarding their priorities, opportunities and...

Brands earned $39.5M due to AI-powered SMS marketing, study says

Brands that leveraged Attentive’s SMS marketing platform in total earned $39.5 million in revenue, according to a study that they commissioned from Forrester Consulting. The<span...

Editing memories, spying on our bodies, normalising weird goggles: Apple’s new Vision Pro has big ambitions

Apple Vision Pro is a mixed-reality headset – which the company hopes is a “revolutionary spatial computer that transforms how people work, collaborate, connect, relive...

Gaming projected to bring $320B to brands via streaming ads

A recent study from Dentsu shows the impressive performance of gaming streaming giant Twitch in terms of brand recall and preference. With the gaming market...

Add Items to Cart: How brands benefit from social media and e-commerce integration

Social media platforms have evolved beyond mere networking spaces, transforming into dynamic marketplaces through the integration of shopping features. The rise of e-commerce has provided...

PR management platform named a ‘Built In 2024 Best Place to Work’

Public Relations Management (PRM) platform Muck Rack has been named a Built In 2024 Best Place to Work winner in the Remote Best Places to...

Until now, sellers have used AI to get the best deal for themselves – those tables are about to turn

It’s no accident we are seeing record profits from some of our biggest consumer-facing companies, among them Qantas and the big four banks. They are...

Burger King transforms morning-after woes into savings using Facial Recognition tech

In a continuation of its innovative marketing campaigns, Burger King Brazil is leveraging mobile technology to connect with customers during the aftermath of end-of-year festivities....

Adobe unveils Spectrum 2 design system

Adobe has announced the launch of Spectrum 2, a transformative update to its design system that marks a significant milestone as Adobe continues to expand...

3 brands that changed the PR game through storytelling (and how you can, too!)

In the realm of marketing, the importance of a compelling brand and campaign narrative cannot be overstated. Your narrative is the heartbeat of your brand,...

Becoming AI-Savvy: 6 Practical AI Use Cases for Internal Communications

In the realm of communications, there’s been a whirlwind of discussion about the potential of AI, often shrouded in speculation and theory. However, through my...

Operata launches newest observability tools powered by ‘a trillion data points’

Operata, the Experience Observability company has introduced Tenor AI, a new suite of CX Observability tools for users to gain insights from and take actions...

Canva launches music library, partners with Warner Music Group, Merlin

Canva is now offering Pro and Education customers access to a library of sixty-second music clips featuring world-renowned artists, enhancing the creative capabilities of its...

HubSpot acquires Clearbit to enhance customer intelligence

Customer engagement and marketing platform Hubspot is entering into a definitive agreement to acquire B2B data provider Clearbit to “help customers grow with industry-leading customer...

Working smarter, not harder in the AI-powered era of work

Generative AI is a hot topic right now. With its extensive capabilities and achievements being broadcasted and debated around the globe every day, it is...

Canva for Education: Canva launches educator, student-centric tools

All-in-one visual communication platform Canva has launched a suite of K-12 education products as part of its Canva for Education platform, making it the first...

Educators eager to use AI in the classroom, study says

A study conducted by all-in-one visual communication platform Canva reveals that most educators are enthusiastic about the rise of AI technology but aren’t sure where...

AI innovation demands solid infrastructure as a foundation, tech expert warns

Macquarie Technology Group’s Head of Private Cloud, Jonathan Staff is calling on Australian enterprises and technology providers to lay down the right foundations on which...

ConnectID launches secure digital identity network for Australia

Australian Payments Plus (AP+) has launched ConnectID, its digital identity solution to help Australians protect themselves from fraud and identity theft. ConnectID enables people to...

SurveyMonkey launches MaxDiff Analysis, accelerating data prioritisation

Online survey platform SurveyMonkey has launched MaxDiff Analysis feature in its platform, allowing users to create a Best-Worst scaling process. The feature provides a quick...