Category: Social Media

Bringing people closer every day through Meta with Lauren Smallwood

Although Facebook and Instagram have somehow become a part of people’s everyday lives, many still do not know how to properly use their features to...

Pinterest’s road to becoming social media ecommerce centre

In the Q2 of 2022, Pinterest has managed to stay at 433 million active monthly users, the same number it reported in Q1, when its...

Summer Goodwin of CSIRO on harmonising strategy experimentation and content consistency

CSIRO Editorial and Content Manager Summer Goodwin tells us about the fine line between strategy experimentation and content consistency....

Jenelle McMinn of Hobsons Bay City Council on maximising reach

Jenelle McMinn of Hobsons Bay City Council shares the key to maximising reach through a comms strategy complimented by social media....

Danni Hudson of Snap Inc. on building authentic social media connections

Social media is a superb platform for connecting with constituents, launching campaigns, and spreading awareness of causes. It is also a crucial tool for crisis...