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January 30, 2024
communicator
Published by Paulo Rizal at January 30, 2024
Categories

3 learning opportunities to help you become a better communicator in 2024

To be an effective communicator is a cornerstone of personal and professional success, and just about everyone in every other field can benefit from enhancing their […]
Paulo RizalPaulo Rizal January 30, 2024
January 23, 2024
filters
Published by Jennifer Stokes at January 23, 2024
Categories

‘That filter you use looks just like me’: what the new Mean Girls film gets right about social media

The opening shot of the new Mean Girls provides a literal reframing of the 2004 cult classic. Recording vertical video through a phone, Janis (Auli’i Cravalho) […]
Jennifer StokesJennifer Stokes January 23, 2024
January 23, 2024
Published by Paulo Rizal at January 23, 2024
Categories

Add Items to Cart: How brands benefit from social media and e-commerce integration

Social media platforms have evolved beyond mere networking spaces, transforming into dynamic marketplaces through the integration of shopping features. The rise of e-commerce has provided businesses […]
Paulo RizalPaulo Rizal January 23, 2024
January 23, 2024
misinformation
Published by Paulo Rizal at January 23, 2024
Categories

The harmful effects of misinformation in social media (and how to fight them)

In an era dominated by the rapid dissemination of information through social media, the consequences of misinformation directly impact individuals, communities, and even whole societies. The […]
Paulo RizalPaulo Rizal January 23, 2024
January 19, 2024
sexual health campaign
Published by Andrea Waling at January 19, 2024
Categories

What a new sexual health campaign for young Aussies gets right and wrong

The Australian government recently launched a new campaign, Beforeplay, to promote better sexual health among young people. Beforeplay is focused on encouraging people aged 20 to […]
Andrea WalingAndrea Waling January 19, 2024
January 19, 2024
social media and mental health
Published by Paulo Rizal at January 19, 2024
Categories

Surfing and Crashing: The Effects of Social Media on Mental Health

For a considerable number of people, checking their phone first thing in the morning is a norm. This sudden rush of online stimuli has become a […]
Paulo RizalPaulo Rizal January 19, 2024
January 19, 2024
mobile ad spend
Published by Paulo Rizal at January 19, 2024
Categories

2024 anticipates $402B surge in mobile ad spend driven by social platforms and creators

In an unprecedented surge, global mobile ad spending is projected to reach $402 billion in 2024, marking an 11% surge from the $362 billion recorded in […]
Paulo RizalPaulo Rizal January 19, 2024
January 16, 2024
Meta advertising
Published by Pearl Dy at January 16, 2024
Categories

Meta omits detailed advertising options amid sensitivity concerns

Starting 15 January, 2024, Meta has declared its plans to eliminate and streamline certain detailed advertising options in a critical update for Facebook advertisers. This decision […]
Pearl DyPearl Dy January 16, 2024
January 16, 2024
TikTok dental trends
Published by Paulo Rizal at January 16, 2024
Categories

5 dental TikTok trends you probably shouldn’t try at home

TikTok is full of videos that demonstrate DIY hacks, from up-cycling tricks to cooking tips. Meanwhile, a growing number of TikTok videos offer tips to help […]
Paulo RizalPaulo Rizal January 16, 2024
January 16, 2024
social media engagement
Published by Paulo Rizal at January 16, 2024
Categories

The Right To Tweet: The Role Of Social Media In Online Political Discourse

Social media engagement plays multifaceted roles in shaping political discourse online. In an age where a single tweet could make or break a politician’s career, and […]
Paulo RizalPaulo Rizal January 16, 2024
January 16, 2024
Blogger creating short-form content using a smartphone
Published by Paulo Rizal at January 16, 2024
Categories

Short, Sweet, And Strategic: 6 Ways Brands Can Leverage Short-Form Content

Utilising short-form content is now essential for businesses in the fast-paced digital landscape. Leveraging the popularity of these platforms enhances brand visibility, fosters authenticity, and taps […]
Paulo RizalPaulo Rizal January 16, 2024
January 11, 2024
TikTok
Published by Pearl Dy at January 11, 2024
Categories

TikTok to push longer-form content to solve monetisation challenges

TikTok faces a critical hurdle in adequately monetising creator content, particularly for its top influencers seeking direct income and ad revenue from their short-form content clips. […]
Pearl DyPearl Dy January 11, 2024
December 12, 2023
holiday content
Published by Paulo Rizal at December 12, 2023
Categories

5 tips for creating effective holiday content

The holidays are here, but the work doesn’t stop for a brand’s PR team! Now that festivities are everyone’s focus, it’s the best time for compelling […]
Paulo RizalPaulo Rizal December 12, 2023
December 7, 2023
social media in PR
Published by Paulo Rizal at December 7, 2023
Categories

Navigating the digital landscape: The 4 roles of social media in modern public relations

Social media–we all know, and we all take part in it. From networking sites like Meta, to image-based Instagram, to business and employment-focused LinkedIn, social media […]
Paulo RizalPaulo Rizal December 7, 2023
November 24, 2023
hospitality
Published by Pearl Dy at November 24, 2023
Categories

Clipboard Hospitality, frntline launch professional platform for hospitality workers

Australian edtech startup frntlne has partnered exclusively with Clipboard Hospitality, a centralised hospitality hub, changing the way the hospitality industry connects, markets and recruits to ultimately build and grow networks. […]
Pearl DyPearl Dy November 24, 2023
October 31, 2023
Chris Riordan
Published by Paulo Rizal at October 31, 2023
Categories

Camera, Action, Impact: The power of short form content with Chris Riordan

With short form content you just need to be more economical with your story telling, and let the visuals do a lot of the heavy lifting. […]
Paulo RizalPaulo Rizal October 31, 2023
October 31, 2023
Published by Michael Serazio at October 31, 2023
Categories

Why Elon Musk is obsessed with casting X as the most ‘authentic’ social media platform

With X, formerly known as Twitter, hitting the one-year anniversary of Elon Musk’s US$44 billion takeover of the social media platform, it can feel disorienting to […]
Michael SerazioMichael Serazio October 31, 2023
October 31, 2023
Instagram Threads logo
Published by Paulo Rizal at October 31, 2023
Categories

UK software company wants Instagram to stop using ‘Threads’ name

Software company Threads Software Limited is asking Meta’s Instagram to stop using the name “Threads” in the UK, warning that they are willing to go to […]
Paulo RizalPaulo Rizal October 31, 2023
October 31, 2023
Meta offers subscriptions in EU
Published by Paulo Rizal at October 31, 2023
Categories

Meta to offer no ad subscription for Facebook, Instagram users in Europe

Facebook and Instagram users in European Union, Switzerland, and the European Economic Area will have the option to pay a monthly subscription in exchange for an ad-free […]
Paulo RizalPaulo Rizal October 31, 2023
October 25, 2023
young people using social media
Published by Sora Park, Tanya Notley and Michael Dezuanni at October 25, 2023
Categories

Young Australians increasingly get news from social media, but many don’t understand algorithms

Adults might assume young people are not engaged in current affairs. But our survey reveals most Australian children and teenagers have a significant interest in the […]
Sora Park, Tanya Notley and Michael DezuanniSora Park, Tanya Notley and Michael Dezuanni October 25, 2023
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