Category: Social Media

5 tips for creating effective holiday content

The holidays are here, but the work doesn’t stop for a brand’s PR team! Now that festivities are everyone’s focus, it’s the best time for...

Navigating the digital landscape: The 4 roles of social media in modern public relations

Social media–we all know, and we all take part in it. From networking sites like Meta, to image-based Instagram, to business and employment-focused LinkedIn, social...

Clipboard Hospitality, frntline launch professional platform for hospitality workers

Australian edtech startup frntlne has partnered exclusively with Clipboard Hospitality, a centralised hospitality hub, changing the way the hospitality industry connects, markets and recruits to...

Camera, Action, Impact: The power of short form content with Chris Riordan

With short form content you just need to be more economical with your story telling, and let the visuals do a lot of the heavy...

Why Elon Musk is obsessed with casting X as the most ‘authentic’ social media platform

With X, formerly known as Twitter, hitting the one-year anniversary of Elon Musk’s US$44 billion takeover of the social media platform, it can feel disorienting...

UK software company wants Instagram to stop using ‘Threads’ name

Software company Threads Software Limited is asking Meta’s Instagram to stop using the name “Threads” in the UK, warning that they are willing to go...

Meta to offer no ad subscription for Facebook, Instagram users in Europe

Facebook and Instagram users in European Union, Switzerland, and the European Economic Area will have the option to pay a monthly subscription in exchange for...

Young Australians increasingly get news from social media, but many don’t understand algorithms

Adults might assume young people are not engaged in current affairs. But our survey reveals most Australian children and teenagers have a significant interest in...

Australia has fined X Australia over child sex abuse material concerns. How severe is the issue – and what happens now?

Australia’s eSafety Commissioner, Julie Grant, has found X (formerly Twitter) guilty of serious non-compliance to a transparency notice on child sex abuse material. The commissioner...

The ‘yes’ campaign is generating the most media and social media content. Yet, it continues to trail in the polls

With almost a third of votes cast already in postal and pre-poll voting for the Voice to Parliament referendum, the “yes” campaign is ramping up...

Teen-centric app’s video campaign to address isolation, social anxiety among 13 to 21 year olds

Wizz, the social media app that provides teens with a safe space to meet and chat with new friends around the world, has released a...

Meta’s market cap up by 105% YoY, biggest increase among the big 5 tech companies

After losing two-thirds of its stock value in 2022, Meta has picked up the slack to become one of the best performers in the S&P...

How social media can help improve healthcare for Queenslanders with Caitlin Cash of Queensland Health

Caitlin Cash is the Social and Digital Team Leader for Queensland Health. With almost a decade of social media experience under her belt, Caitlin is...

Nike is most followed Instagram account, nearly 10x more than Netflix or Apple

Over the past years, social media platforms like Instagram, Facebook, Twitter, and Reddit have become hotbeds of discussions and debates surrounding the stock market. Information...

Amazon sues individuals using social media to sell fake luxury items

Amazon.com, Inc. and its Counterfeit Crimes Unit has filed two new lawsuits against Kamryn Russell, Ashley Hawat, and their co-conspirators who used their social media...

80% of marketers willing to try Threads if ROI can be assured

From the recent arrival of Meta’s Threads and Twitter’s (now X) rebranding to TikTok’s introduction of text-only posts, marketers have been trying their best to...

Victoria Police’s Kendall Masters on the importance of effective social media use for law enforcement

Kendall Masters is the Social Media Manager for Victoria Police. Before her stint with the law enforcement agency, she also filled various communication and social...

e-X’it Twitter – A Cautionary Tale

Since Elon Musk acquired Twitter in 2022, the platform has seen a whirlwind of changes, culminating in the radical decision to rebrand it as ‘X‘....

ABC shuts down majority of accounts on Elon Musk’s X

Australian broadcaster ABC has shut down the majority of its accounts on X, formerly known as Twitter, citing cost and increase of toxic interactions since...

Foreign interference through social media is an active threat. Here’s what Australia can do

Last week, a special Senate committee released a report on foreign interference through social media. It makes for scary reading. In addition to widely publicised...