Category: Technology

Companies could save up to $1.6T using Gen AI for communication, report says

When used for communication, generative AI could help companies save up to $1.6 Trillion in a new report from AI-powered writing assistant Grammarly and The...

Canva for Education surpasses 60M users as partnerships surge with schools

Education is fuelling Canva for Education’s growth as the platform evolves into an all-in-one classroom tool shaping the future of education technology. In a press...

Tech leaders unite to safeguard 2024 elections against deceptive AI usage

At the Munich Security Conference (MSC) today, major tech firms committed to combating deceptive AI content ahead of this year’s global elections, where more than...

Think Before You Click: 6 Cybersecurity Threats in the Age of Smart Devices

The emergence of smart devices has made our lives easier… and it isn’t necessarily a good thing. With the ease of these automated systems, threats...

The multiple roles of chatbots in customer service (and how they can help your brand)

Chatbots play a pivotal role in revolutionising customer service. They transform the dynamics of how businesses engage with their customers as well as streamline what...

Dos and don’ts of digital communication etiquette in the era of remote work

In the age of remote work, effective communication is essential for maintaining productivity, fostering collaboration, as well as ensuring team cohesion. To navigate the nuances...

The iPad Kid Generation: 6 Ways to Navigate Digital Communication with Kids

Parenting in the digital age presents a unique set of challenges and opportunities, as technology continues to shape the way children interact with the world...

PR Council overhauls ethical guidelines for usage of Generative AI tools

In response to the swiftly changing dynamics of the communications sector and the surging adoption of generative AI tools, the PR Council (PRC) has launched...

Most CIOs recommend investing more in AI tools in 2024

All-in-one visual communication platform Canva has released its findings from a study of more than 1,360 chief information officers (CIOs) regarding their priorities, opportunities and...

The ‘Influencer’ of Social Media Apps: How TikTok has influenced social media trends

Through its pioneering embrace of short-form video content, TikTok has democratised content creation, empowering users of all backgrounds to showcase their creativity and talent in...

Chasing the Rabbit: How Algorithms Influence Social Media Platform Usage

All social media are built around a set of algorithms, and these algorithms have specific goals. Whether it’s to make platform users view latest content,...

Brands earned $39.5M due to AI-powered SMS marketing, study says

Brands that leveraged Attentive’s SMS marketing platform in total earned $39.5 million in revenue, according to a study that they commissioned from Forrester Consulting. The<span...

Virtual reality grooming is an increasing danger. How can parents keep children safe?

Virtual reality (VR) headsets are increasingly popular among adults and children. They are part of extended reality environments, which “enable ever more realistic and immersive...

Editing memories, spying on our bodies, normalising weird goggles: Apple’s new Vision Pro has big ambitions

Apple Vision Pro is a mixed-reality headset – which the company hopes is a “revolutionary spatial computer that transforms how people work, collaborate, connect, relive...

6 non-complicated ways to navigate user privacy on social media

User privacy is vital now that almost everything (and everyone) is online. One way or another, our personal data like bank details, government documents, and...

Gaming projected to bring $320B to brands via streaming ads

A recent study from Dentsu shows the impressive performance of gaming streaming giant Twitch in terms of brand recall and preference. With the gaming market...

Add Items to Cart: How brands benefit from social media and e-commerce integration

Social media platforms have evolved beyond mere networking spaces, transforming into dynamic marketplaces through the integration of shopping features. The rise of e-commerce has provided...

ACCC slaps web host $56,340 in fines for misleading customers

Dreamscape Networks International Pte Ltd has paid $56,340 in penalties after the ACCC found them to be making false or misleading representations about two ‘free’...

Muck Rack data highlights rise of AI use in PR amid disclosure issues

Global public relations management platform Muck Rack has published the updated expansion of their survey, to find that more than half of the participating PR...

3 Comms Trends To Watch Out for In 2024

2023 has been an interesting year for communicators, to say the least. While communication has always been a dynamic field, 2023 was the year where...