Category: Technology

ChatGPT Cover Letters: How crunching numbers equated to a similar controversy

From a text editor straight in your browser to an AI content checker, we’re empowering users to take the initial output from ChatGPT and make...

Wrike bags ‘Best Team Collaboration Software’ tilt In MarTech Breakthrough Awards

Work management platform Wrike was named “Best Team Collaboration Software” in the sixth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a market intelligence...

Over 70% of marketers fear losing their jobs, study says

With the number of unemployed workers available for jobs at its highest level since December 2020, and UK inflation predicted to remain above government targets...

Meeting technology head on – how event planners are upskilling

Event planners and marketers have joined the digital skills revolution in the past few years. As virtual events become more and more popular, and platforms...

Adobe releases Adobe Express with Firefly for desktop

Adobe has introduced the latest desktop web version of Adobe Express, marking a significant step forward in creative content generation. This AI-powered content creation application...

Virtual reality – leveraging the transition from in-person to hybrid events

Spare a thought for event marketers and planners as we move into a modern event landscape. In the past few years, they have had to...

Prosecraft has infuriated authors by using their books without consent – but what does copyright law say?

This week, US writer Benji Smith took down his controversial website, Prosecraft, roughly a day after a social media storm erupted, with authors – who...

93% of businesses don’t want ChatGPT in the workplace, study finds

The majority of business owners in Australia are considering or already implementing bans on ChatGPT and other generative AI applications in the workplace, according to...

Smartsheet unveils new features powered by generative AI

Enterprise work management platform Smartsheet has unveiled a suite of new capabilities that apply generative AI (GenAI) to help enterprises tackle their mission-critical work more...

Moz’s ‘Brand Authority’ to help measure brand strength, salience

Drawing from industry shifts and the need for a way to measure brand salience, marketing technology company Moz has announced the release of Brand Authority,...

WPP, Spotify ink deal to leverage first party data, integrations

Communications and advertising technology company WPP and Spotify have announced a new global strategic partnership that will allow WPP to offer its clients early access...

Meta unveils Audiocraft: a generative AI tool for audio, music

Meta has revealed Audiocraft, their new generative AI tool that generates high-quality audio from text prompts, much like ChatGPT does with articles or Dall-E with...

Beyond LLMs: VAST Data Platform to pave the way for ‘AI-assisted Discovery’

Data platform company VAST Data has introduced a data computing platform designed to be the foundation of AI-assisted discovery. VAST sees the data platform as...

Authors are resisting AI with petitions and lawsuits. But they have an advantage: we read to form relationships with writers

The first waves of AI-generated text have writers and publishers reeling. In the United States last week, the Authors Guild submitted an open letter to...

Photoshop releases new Generative Expand workflow, global language support

Adobe has announced the release of Firefly-powered features in Photoshop (beta), which now support text prompts in more than a hundred languages — enabling users...

Viral Nation’s new impersonation detection feature to shield brands from fake accounts

Influencer marketing agency Viral Nation has launched a new impersonation detection feature, designed to protect brands from fraudulent activities on social media platforms. “The introduction<span...

Federal court slaps $20M fine on Meta-owned companies for ‘misleading consumers’

The Federal Court has ordered two subsidiaries of social media giant Meta, Facebook Israel and Onavo Inc, to each pay $10 million for breaching Australian...

Australian employees understand generative AI’s benefits, but lack proficiency

Digital proficiency is lagging despite 82% of workers stating that digital technologies like generative AI tools are essential for daily work. While few admit to...

Computer-written scripts and deepfake actors: what’s at the heart of the Hollywood strikes against generative AI

For the first time in 60 years, the Writers Guild of America (WGA) and the Screen Actors Guild (SAG) are simultaneously facing off against the...

Blue bird out, ‘X’ in: Elon Musk’s Twitter executes rebrand

It’s officially the end of an era, as Twitter swaps out its iconic blue bird logo with a stylised “X”. The move is seen as...