“How you show up on video is how you’re seen in the world.” Audiences have been mesmerised by video ever since the technology’s inception. Video disrupted […]
In the wake of the COVID-19 pandemic and the rapid acceleration of digital communication, our world has undergone a profound transformation in the way we interact […]
The year was 2020, and the COVID-19 pandemic was at its peak. With the virus disproportionately presenting worse symptoms among the elderly, the pressure to communicate […]
“”Not everything that can be measured matters, and not everything that matters can be measured.” One of the least discussed yet most pressing challenge about being […]
“This is a really relevant topic for internal communications practitioners because while we’ve got all of these brilliant digital tools at our fingertips, how we use […]
“We know that change is hard. Change is really hard. Transformation is harder, because with transformation, you’re actually asking people to change their behaviour and we […]
“It’s quintessentially Australian. It’s ingenuity and determination, particularly in the view of supporting people in need. It’s a reputation that we’re very proud of. It’s a […]
“The perfect formula for demonstrating return-on-investment is still a pipe dream in internal communications in terms of a dollar value. However, what we can do is […]
Among the most challenging aspects of being a communicator is to effectively communicate change, whether it be in policy or organisational structure. As communications professionals, we […]
“Imagine if all organisations were able to fulfil their purpose and deliver on their promises, what kind of world would we have,” asks Zora Artis, GAICD, […]
From a comms perspective, it’s becoming more and more important to show how you can add to the commercial outcomes of the organisation. The importance of […]
In today’s competitive landscape, businesses looking to scale and gain a competitive edge from their competitiors need all the help they can get to recruit good […]
Corporate communications officers, particularly those who do crisis response and reputation management often get a bad reputation, especially among the stakeholders that they serve. The delicate […]
Picture this: a company’s top leaders seamlessly conveying their vision, strategies, and goals to a diverse array of stakeholders, inspiring confidence and alignment at every level. […]
One of the most profound contradictions of our era is the relentless demand for content, juxtaposed with the continuous downsizing of external communication teams. Every communications […]
A proper communications strategy is the hallmark of an organisation that excels in engaging both internal stakeholders and external audiences. In this video, communications leader Alistair […]
Storytelling is more than entertainment; it is meaning making. What we think of ourselves as individuals factors strongly into our organisational culture and how we react […]