- Have any questions?
- 02 9247 6000
- media@commsroom.co
- Have any questions?
- 02 9247 6000
- media@commsroom.co
Menu
Sydney-based creative agency BlueMelon has announced its pro-bono collaboration with Missing Perspectives, an Australian media startup dedicated to amplifying the voices of young female reporters and content creators.
This strategic partnership is a key initiative under BlueMelon’s ‘Melons For Good’ program, which kicked off in May 2023. ‘Melons For Good’ invited non-profit and socially-driven enterprises to vie for an opportunity to receive $30,000 worth of creative services aimed at elevating their brand narrative and mission. The overwhelming success of the program, with over 50 applications received, resulted in an early closure of applications six weeks ahead of schedule due to responses going 166% above the anticipated response rate.
Chosen from a diverse array of sectors, including health, environment, technology, and social services, Missing Perspectives (led by Founder Phoebe Saintilan-Stocks and Editor-in-Chief Hannah Diviney) stood out for its impactful work in addressing the narrative gap in young female storytelling globally.
The platform has garnered partnerships with influential entities like MECCA and is on the verge of launching a cutting-edge SaaS product connecting young female reporters with premier national and international newsrooms. It is currently also reaching over 1.5 million people across 120 countries.
“Melons for Good was created because we care deeply about doing good in the world. We are totally enamoured by Missing Perspectives and the team behind it and believe the work they are doing to platform female storytellers from around the world is extremely powerful,” said Jacs Wallace, BlueMelon Director.
“Out of the hundreds of applicants who applied to work with us in our pro-bono support offer, I think we ended up being the lucky ones to have the opportunity to work with Phoebe and Hannah from Missing Perspective,” Wallace said.
Alongside a complete brand refresh, one of the key design projects was to refresh the brand’s identity. Most significant is the logo, which now inverts and removes elements of the letter ‘i’ to indicate the individuals not currently being represented in the media, punctuated with an exclamation point to raise alarm at the impact of missing these perspectives.
Phoebe Saintilan-Stocks, Founder of Missing Perspectives said they were “honoured to have been selected to work with BlueMelon – particularly at a critical time for our business.”
“As we scale globally as a media company, it’s imperative that people recognise the significance of what we represent and the impact we make towards gender equality and representation.” Saintilan-Stock said
