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CSIRO Editorial and Content Manager Summer Goodwin tells us about the fine line between strategy experimentation and content consistency.
Commonwealth Scientific and Industrial Research Organisation (CSIRO) Editorial and Content Manager Summer Goodwin tells us about the fine line between strategy experimentation and content consistency.
Summer has 25 years of experience in communications specializing in digital projects and content which has helped her become well-versed in leading creative teams.
Summer’s tips will surely equip you in finding out the perfect digital strategy through exploring a wide array of options while maintaining a consistent content scheme that your audience loves.
The strategy she shares here, along with the other tactics they do in CSIRO, has helped the organisation lodge an 82% growth over the last three years, from 424,000 to 772,000 people following its channels.
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Jaw de Guzman is the content producer for Comms Room, a knowledge platform and website aimed at assisting the communications industry and its professionals.
