Coming up with engaging digital campaigns will always be the common goal for every social media manager.
One way to do that is having a brand that is authentic and real that audience can easily connect to.
Today, we caught up with Eloise Young, CEO and Founder of Love Reacts Only, who implements this exact principle in digital marketing.
With over 10 years of experience, Eloise is a Social Media, Digital Strategy & Content Consultant believes that the way we tell our story online can mean “the difference between standing out or being scrolled past.”
Read on and learn the key to making memorable, relatable and honest content.
I founded Love Reacts Only because I wanted to empower organisations to bring more of their social and digital functions in-house. Agencies are great for big creative campaigns, but for day-to-day socials, you can’t do it well if you’re not fully embedded in what you’re doing – living and breathing it every day. In-house teams are best placed to do that, and so I wanted to show organisations what was possible if they pushed the boundaries and took a few risks with their messaging and content.
If you’re not giving your audience a behind-the-scenes view, you’re missing out on a lot of engagement potential. In my experience, that’s a big driver for every audience – whether you’re a politician, a local council, a government agency or a consumer brand. People want to see what they don’t have access to, so your behind-the-scenes view is what makes you special – they can’t get that perspective anywhere else.
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Much of my training to date has focused on how to create more of an impact through content and creating a unique identity and point of view online. Having a defined POV is the springboard from which you can start to make more of an impact with content, so the training covers everything from topic selection and messaging to graphic design and copywriting.
Look beyond your direct sphere of influence. Organisations often get caught up in only talking about their own work, which can be limiting, but as soon as you broaden out you have a lot more scope to create interesting content. Take some conceptual risks on your safe messaging and don’t be afraid to have fun – that’s what your audience is there for.
Read also: Austrade’s Ellen Axford on the Value of Data Analytics to Social Media Tactics (commsroom.co)
Jaw de Guzman is the content producer for Comms Room, a knowledge platform and website aimed at assisting the communications industry and its professionals.
