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The social media network for professionals LinkedIn has maintained ‘record levels’ of engagement throughout the year. But as the traction skyrocketed for LinkedIn, it had been muddied with irrelevant posts that veer away from its original goal at the same time.
These engagements appear to now include an increasing number of posts and updates that are not directly related to the professional realm.
While the engagement levels are good for the platform, a tipping point may be reached where doing so becomes excessive and distracting.
So should LinkedIn keep the traction boost coming or should it bring its platform back to the old times of being exclusively for professional discussions?
Whatever the case may be, LinkedIn is eager to keep expanding, and it will presumably give additional data and links to LinkedIn Learning courses in 2023.
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In line with the general trend, LinkedIn users are watching more videos within the app, thus the company is likely to introduce new video-related services similar to its existing introduction video and video chat options.
Building on its Event features, LinkedIn is likely to introduce new cutting-edge video tools, such as Zoom-like video meeting possibilities, relevant live-streams, and more sophisticated connecting processes to match job searchers with potential employers.
Since so many professionals already use the app, it makes sense for LinkedIn to try and encourage new types of topical engagement and content via its video tools.
If the Microsoft, its parent company, can add more tools to facilitate virtual meet-ups in-stream, that might help to make it a more vital business tool.
We might see LinkedIn put more emphasis on video engagement in the platforms, perhaps even adding a separate video tab.
As such, LinkedIn seems like it would be a great place to organize professional audio events and make them a larger focus of professional engagement.
Over the past year, LinkedIn has been working to improve its audio rooms in order to give more persistent, easily available professional and specialist content within the app.
You may look forward to more sections promoting audio events, audio rooms in groups, and improved notification of audio meet-ups among your connections within the app.
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LinkedIn has not modified the design of its app in a while, but as video content grows in importance, the company is likely to add new features to the app to emphasize it.
Imagine if the platform added a full-screen video tab to the main feed?
That would help LinkedIn to better showcase creators, which is another important focus for the platform, while also better aligning with changing consumption behaviors.
The concept of “LinkedIn TV” might materialize, and the company might also try to showcase podcasts and other content in separate spaces of the app.
The largest professional and career insights database ever produced is something that LinkedIn controls, and it is gradually adding additional applications to assist users take advantage of their prospects.
In 2023, expect this trend to continue with additional advice on how to land your dream career and links to LinkedIn Learning where you may acquire the precise skills you need to increase your chances of landing advertised opportunities.’
By analyzing the past experiences of people with comparable talents and interests, LinkedIn can provide a near-complete blueprint of your professional life, from early education to the peak of your career.
LinkedIn may not be inclined to stereotype its users, but the company may still utilise the information at its disposal to steer people into fulfilling careers.
It can also be used in reverse, by presenting the best prospects to hiring managers.
As LinkedIn works to integrate more predictive and assisting intelligence into its products, it is likely that this data will begin to permeate its job postings.
Jaw de Guzman is the content producer for Comms Room, a knowledge platform and website aimed at assisting the communications industry and its professionals.
