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Google has introduced a couple of new SMB support tools and services in celebration of the International Small Business Week.
In recognizing every business’s story, Google said, “No matter where you live, small businesses are central to our lives, and they show up for us in countless ways.”
“So we’re marking this International Small Business Week with a few new ways to support small businesses, including exclusive product discounts, our first Heroes of Small Business sweepstakes, and business scholarships through our partnership with StartOut.”
Google offers exclusive discounts on tools dedicated to helping SMBs operate more efficiently, reach more people, and stay in touch with their customers.
Among the special offerings are three months free of Google Workspace, 40% off a domain from Google Domains, $130 off a Chromebook, and 60 days of Shopify Free and a free Shopify-built store.
The said offerings are available to small businesses in the US and Canada this week.
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Google also launched a new campaign called “Heroes of Small Business” to honor SMBs that go above for their local communities.
Customers can nominate a small business of their choice, and the winning nominees will get $10,000 in prizes.
Those who send nominations will also receive $500, which they can spend with their chosen SMB. (You can send nominations here.)
Further, Google is handing out support for LGBTQ+ entrepreneurs through a new program in collaboration with StartOut.
StartOut is an LGBTQ+ nonprofit organization that helps promote mentorship, access to funding, and other business tools. (Click here to apply.)
The tech giant said, “Through StartOut’s Acceleration Initiative, Google will fund more than 60 scholarships to help Black, Latinx, and female-identifying LGBTQ+ entrepreneurs to grow and scale their businesses. “
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Jaw de Guzman is the content producer for Comms Room, a knowledge platform and website aimed at assisting the communications industry and its professionals.
