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SINGAPORE – June 13, 2024 – Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimisation platform, today announced a partnership with Reddit (NYSE: RDDT), a community platform powered by authenticity and human ideas, to provide advertisers with the confidence to scale their campaigns across Reddit through IAS’s AI-driven Total Media Quality (TMQ) product suite.
The partnership will give advertisers an additional layer of trusted, third-party transparency in their investment on Reddit as they reach and engage with the platform’s 100,000+ interest-based, intent-driven communities. Global Reddit advertisers will have access to IAS’s reliable, independent Brand Safety and Suitability, Viewability, and Invalid Traffic (IVT) measurement to safeguard and scale their campaigns across Reddit.
“Reddit continues to be a leader in contextually relevant conversations, with a breadth of opportunities for advertisers to reach its highly engaged communities,” said IAS CEO Lisa Utzschneider.
“Our partnership will give Reddit customers additional confidence that their ads are appearing alongside content that aligns with their brand values via reliable and accurate data, so they can focus on driving business growth within Reddit’s uniquely valuable archive of human experience.”
Through this partnership, advertisers on Reddit will be able to:
IAS’s Brand Safety and Suitability Measurement complements Reddit’s user and brand safety investments, which includes human moderators and AI-driven moderation tools, brand safety content detection, and customisable Brand Suitability controls.
“Third party validation underscores our commitment to equipping Reddit advertisers with the tools they need to confidently grow on our platform,” said Reddit EVP of Business Marketing and Growth Jim Squires.
“With IAS, we’re giving our clients a clear understanding of where their ads are appearing and how they’re delivering on Reddit, increasing confidence and allowing them to focus on what matters: developing their campaign strategy and creative.”
IAS’s Total Media Quality product suite will be available for Reddit advertisers later this year.
More on IAS partnerships: IAS announces partnership with Pinterest to provide AI-driven brand safety measurement
