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LinkedIn has launched a video series to provide more transparency on how the platform’s feed algorithm works to improve users’ overall experience.
The initiative aims explicitly to combat low-interest posting actions that generate shallow engagement, seemingly dominating LinkedIn’s ‘record levels’ of engagement.
LinkedIn explained, “Starting today and over the next several weeks, we’ll publish “Mythbusting the Feed,” a series of blog posts and on-platform content that will aim to provide greater insights into how our product works and address common misconceptions and assumptions.”
“Our ultimate goal is to be transparent with you on how we think about the feed and how things work,” it added.
The first two videos in the series are now available, with LinkedIn’s VP of Engineering, Sabry Tozin, describing what types of material LinkedIn wants to amplify in-stream.
He also explained the alignment between professional and personal growth through LinkedIn content.
On whether or not one should re-post their Facebook updates to LinkedIn where the audience are professionals, Tozin explains that some crossover is acceptable and aligns with LinkedIn’s use case.
The videos do not provide which type of content gets rewarded or penalized. However, the platform previously noted that it factors ‘dwell time’ or how long a user spends looking at an update or link to measure relative interest.
LinkedIn also said that posts with double-spaced text designed to lure clicks because the user has to tap to “see more” are now being penalized with less reach.
Meanwhile, posts that expressly ask or encourage users to engage via likes or reactions will see less reach, according to LinkedIn.
LinkedIn further said that it’s now taking active steps to limit the number of polls that users see in-stream.
The first two videos are relatively general, but LinkedIn says more is coming, including episodes on “How the Algorithm Works and Personalizing the Feed” and “Content Distribution and How We Work to Address Bias.”
Jaw de Guzman is the content producer for Comms Room, a knowledge platform and website aimed at assisting the communications industry and its professionals.
