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Mango Communications Sydney has named Nada Duyker as influencer account director to oversee the agency’s influencer efforts.
Duyker comes from One Green Bean, where she worked on influencer strategy and program management for companies like AfterPay, KIA, Dyson, Möet Hennessy and Johnson&Johnson.
Duyker expressed her excitement to be a part of the best minds in the business in the Mango team whose incredible work she’s been watching from afar for some time now.
“The company ethos of hiring talent who are both ‘talented’ and ‘nice’ is immediately evident from day one, and I’m excited for what 2023 holds,” Duyker said.
“Nada is brilliant and talented, and we’re so pleased to welcome her to the agency. Our capabilities and our client portfolio have grown significantly over the past 12 months and we’re excited to continue to elevate our work in this space,” Mango Sydney’s managing director Tabitha Fairbairn said.
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Duyker’s appointment follows the appointment of Mango Communications to the A-League PR account.
The collaboration is a key component of the rebranded A-Leagues’ mission to promote engagement across each league, grow contests, create new sporting heroes for its fan base, and strengthen football’s position as Australia’s most popular participation sport.
“Mango impressed us with the ambition and quality of their strategy and creativity. We’re excited to partner with them as we grow the role of football in popular culture and beyond,” A-Leagues director of strategic communications Damaris Treasure said.
“What a win it is to team up with the A-Leagues. We’re looking forward to using the power of PR to engage existing and new football fans and help cement football’s spot in local consciousness and culture,” Mango Melbourne managing partner Alex Lefley said.
Mango Communications was also named as the public relations firm in charge of the rebranding of The Edge 96.ONE to CADA in 2022.
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Source: Media Week
Jaw de Guzman is the content producer for Comms Room, a knowledge platform and website aimed at assisting the communications industry and its professionals.
