Tag: branding

News, Opinion, Communication

Mastering Change: Navigating the Evolution of Icons

Editor’s note: In this Comms Room exclusive, Dan Ratner of uberbrand talks about the process that they went through while updating the brand identity of...

News, Communication

4 ways to unlock brand growth potential

Brand growth is important in establishing a lasting market presence and fostering consumer loyalty. As a brand expands, it not only captures new audiences but...

News

5 questions you need to answer to create a compelling corporate identity

A corporate identity is every company’s “face”– it’s recognisable, consistent, and if created correctly, attractive. Having a strong brand can even help boost your sales...